Upfront: Social Media Week: The Creatorverse 2023

Established platforms and emerging vertical communities continue to shift the dynamic for brands seeking to capture consumer attention. Beyond this, the accelerating web3 movement—and changing consumer attitudes on content and ownership—are unlocking new opportunities in uncharted territories.

By embracing convergence, marketers in 2022 and beyond can continue to meet people where they are within fragmented spaces, enter conversations with purpose and drive business outcomes earning long-term loyalty.

Join us at Social Media Week (#SMW) as we bring together our coast-to-coast network of forward-thinking leaders, social media practitioners and platforms to gain actionable insights into how brands are navigating new opportunities in social and what’s next for the industry.

Avery
Akkineni President VaynerNFT

Ivonne
Aldaz Lead Researcher and Content Creator with Future of Marketing TINT

Nilla
Ali Executive Vice President, Commerce BuzzFeed

Steve
Aoki Grammy-nominated DJ and Producer

Remi
Bader Content Creator and Curve Model

Luiz
Barros Commercial Vice President, Data & Analytics, Digital Transformation & Global Media AB inBev

John
Battaglia Head of Partnerships Google

Avi
Ben-Zvi VP, Paid Social Team Tinuiti

David
Berger Head of Marketing Lucchese

Brandon
Billings VP of Social Media & Content Strategy MMGY

Cara
Buscaglia Chief Innovation and Insights Officer Talkwalker

Vinnie
Butera Vice President of Brand Partnerships Team Whistle

Will
Cady Head of Creative Strategy, KarmaLab Reddit

Amir
Carlisle Co-founder The Players Company and BankDAO

Luis
Carranza Vice President of Global Revenue Social Native

Pierre
Cassuto Chief Growth Officer Humanz

Timm
Chiusano Creator

Andrew
Cotlov Senior Manager, Media Connections Danone

Chaka
Cumberbatch Social Media Marketing Manager, Stadia Google

Andrew
Dawson Senior Customer Success Director Brandwatch

Sheldon
Day Co-founder The Players Company and BankDAO

Danielle
Donnelly Chief Strategy Officer Formerly Known As

Clayton
Durant Co-Author Beats, Bytes & Brands

Falon
Fatemi Chief Executive Officer Fireside

Laura
Forester Senior Vice President Director of Strategy Chemistry

Arthur
Gerigk Senior Director, Product Management, Discovery ads Google

Aaron
Goldman Chief Marketing Officer Mediaocean

Spencer
Gordon Vice President, Connections & draftLine Anheuser-Busch InBev

Nicole
Henry Director of Product Marketing Inmar Intelligence

Morgan
Hermand Founder and Chief Executive Officer Adore Me

Kelly
Howard Partner, Planning Director Wavemaker

Adam
Ilenich Head of Community Rarible

Beverly
Jackson Global VP of Brand and Consumer Marketing Twitter

Todd
Kaplan Chief Marketing Officer, Pepsi™ PepsiCo

David
Kavanagh VP Marketing Operations and Planning Hootsuite

Kate
Kenner Archibald Chief Marketing Officer Dash Hudson

Simona
Kent Social Media Lead Upfield

Jonathan
Kim Global Product Lead Google

Jesse
Kirshbaum Editor in Chief Beats & Bytes

Anastasia
Leng Founder & CEO CreativeX

Nicole
Litterio Strategic Growth Consultant NetBase Quid

Maggie
Lower Chief Marketing Officer Hootsuite

Emily
Marshall Senior Solutions Consultant Hootsuite

Nicole
Moreo Head of Customer Insights for North America LinkedIn

Alex
Morrison Chief Marketing Officer Pearpop

Alexis
Nigro Senior Manager NetBase Quid

Kaila
Novak TikTok and Instagram Creator

Alexis
Ohanian Founder, Seven Seven Six & Co-Founder and Former Executive Chairman, Reddit Seven Seven Six

Sergio
Oliveri Digital Marketing Manager NetBase Quid

Josh “The Fat Jewish”
Ostrovsky Entrepreneur, Writer, Marketer, Plus-Sized Model

Erica
Pagliarulo Lead Social Account Executive Meltwater

Justin
Papermaster Founder LoudCrowd

Diana
Perlov Director of Client Success Open Influence

Kirby
Porter Founder New Game Labs

Eddy
Prado Co-founder and Chief Product Officer Admazing

Jorge
Prado Co-founder and Chief Executive Officer Admazing

S. David
Ramirez Senior Marketing Manager TINT

Ricky
Ray Butler Chief Executive Officer BEN

Ashley
Riske Head of Business Strategy #paid

Meridith
Rojas Global Head of Talent and Entertainment Logitech

Gena
Stanglein Director, Marketing Science Meta

Nada
Stirratt VP, Americas Meta

Megan
Streeter Chief Marketing Officer Prose

Allison
Sturges Head of Strategic Partnerships Genies

Eva
Valerio Global Head of Discovery Ads Google

Jon
Vlassopulos Former VP, Global Head of Music and Current Advisor Roblox

Adam
Waheed Content creator, comedian, entrepreneur

Erin
Wayne Global Head of Player Community Riot Games

Rachel
Webber Chief Brand and Strategy Officer Playboy

Brett
Wein US Head of Verticals Snap Inc.

Ali
Weiss Chief Marketing Officer Glossier

Katie
Wilder Senior Account Manager Open Influence

Principal Presenting

Premier Presenting

Presenting

Workshop

Supporting

CVA