Main Stage
Going Long and Short on YouTube Shorts with National Geographic
Thursday, April 11, 2024, 1:50 PM - 2:15 PM

National Geographic is a social media juggernaut, boasting not just the most Instagram followers of any publisher but nearly 23 million subscribers on its wildly popular YouTube channel. Key to the growth of its video footprint is YouTube Shorts, the vertical video format the platform launched as a TikTok competitor in September 2020.In this session, Nat Geo’s vice president of social media Tulani André sits down with senior media reporter Mark Stenberg to discuss how the 136-year-old publisher is approaching YouTube, what it has learned from its years on the platform and how the strategy fits into its broader pivot into a multimedia powerhouse.

Tulani André Mark Stenberg