Real Talk: Your CEO doesn’t care about "likes." They care about what drives sales, customers, and business growth. So how do you convince them your social efforts deserve a slice of the company budget pie too? Just as much as channels like sales and performance marketing? Let Irina Novoselsky, CEO of Hootsuite, be your budget whisperer. Gear up for a quick course in ‘speaking CEO’, with real-life use cases and an action plan to match your social goals, with your CEO’s goals. By the end, you’ll be able to prove the value of social to your leaders, immediately put this advice into practice, get more budget, and get a bigger seat at the table.