Bari Rosenstein Tippett is the new head of social at Sweetgreen where she oversees a team responsible for content creation, community management, and influencer partnerships. With 10 years in the industry, she is an accomplished social media leader that excels in ideation, content, and building thriving online communities for brands. Previously, she led organic social for Auntie Anne’s and Jamba, where she led social strategy, content, and community management.