Creators and Beyond

As social media solidifies its stronghold as learning resources, communication vehicles, relationship builders, visibility platforms, brand-narrative stages and beyond, it has furthered its role as a supertool for advertisers and marketers.
 

But as the challenges associated with social media multiply—brand safety, data privacy, influencer strategy, polarity, new platform entrants and more—marketers need to isolate best practices to define and refine how they harness social media to reach an array of audiences.
 

And at a time when creators—their definition expanding—have hitched their wagons to social media’s star in profound, attention-holding ways, understanding how these forces of nature can work for and with brands has never been more important.
 

Come learn from the good, bad and ugly examples of what works, what doesn’t, and what you need to know now about the new era of social media.

@ADWEEK

#SMW

2024 SOCIAL MEDIA WEEK  SPEAKERS

Our 2024 Social Media Week lineup welcomed a diverse range of speakers including brand executives, agency leaders and creators to discuss trends, creator partnerships, engagement opportunities and more.

Brandon Blackwood
Brandon Blackwood
Founder and Chief Executive Officer
Brandon Blackwood
Alphonzo Terrell
Alphonzo Terrell
Co-founder and Chief Executive Officer
SPILL
Wesley Bonner
Wesley Bonner
Senior Vice President, Marketing & Audience Development
Bustle Digital Group
Roxy Young
Roxy Young
Chief Marketing and Consumer Experience Officer
Reddit
Megan Malloy
Megan Malloy
Creative Director
Blue State Digital
Kate Kenner Archibald
Kate Kenner Archibald
Chief Marketing Officer
Dash Hudson
Arinze Emeagwali
Arinze Emeagwali
Brand Marketing Lead
Instagram
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John "JP" Petty
Global Creative Director
Wieden + Kennedy
Jayde Powell
Jayde Powell
Content Marketer and Creator
Rachel Karten
Rachel Karten
Social Media Consultant and Author
Link in Bio

2023 SOCIAL MEDIA WEEK  SPEAKERS

The Buzz

I love that Social Media Week gives me an opportunity to gather with my peers and other like-minded professionals to learn and discuss all things digital and social media. I always learn something new and take these strategies back to my own work, with generally successful results!

Senior Marketing Manager, Venture For America

Social Media Week is a must attend event for anyone seeking to use the Social Media space as a platform to monetize their brand, product or service. The speakers are leaders who define their industry, providing real time, invaluable, up to the minute information on trends and best practices.
This conference was absolutely incredible. I felt inspired about the future and invigorated to return to my job!
ADWEEK’s Social Media Week took great care to meticulously deliver an event dedicated to one of the most valuable existing areas of digital marketing: the creator economy. It was both exciting and informative.

Research Analyst, S&P Global Market Intelligence

Absolutely the must-attend event. SMW is the pinnacle where industry leaders, networking, latest tech and companies convene. 11/10 would recommend.

Joseph Dawson,
Director of Social Media/Senior Strategist,
Axiom Innovation

Social Media Week remains my top industry conference choice. It keeps me ahead of the game in the fast-paced world of social media. The variety of speakers and topics left me feeling broadly informed and ready to form my own opinion on what's to come in our industry.

Nola Morris, VP, Strategy,
Denim Social

#SMW brings that music festival vibe with a great lineup of speakers and for social media leaders to connect and gain further insight into the world of social media trends. I am from Canada and this conference was definitely worth the trip to #SMW and hope to attend next year!
#SMW helped me look at social media from a different perspective. Instead of being just a brand we need to think like a content creator. It opened up the conversation with my team on how to approach our content.
Social Media Week was such an informative and inspiring experience. The insight shared by industry experts was exceptional, and the overall learnings left me hungry to do more and be better as a social media professional for my company.

EXPLORE INTERESTING AND IMPORTANT TOPICS LIKE...

The Social Media Revolution:
Transforming Communication, Commerce, and Culture

Social media platforms have fundamentally reshaped the way we connect, consume content, and conduct business. We'll explore the profound impact of the social media revolution on society, communication, and the world of commerce. We will unravel the evolution of social media platforms and their role in shaping our interconnected digital lives.

What is ‘Safe’ Social Media Anymore?

Continued cultural polarization, global unrest and strong opinions threaten neutrality and “safe” spaces for brands to connect with consumers. Explore the pivotal role of content moderation, user-generated content policies, and algorithmic checks in maintaining a safe online environment for your brand.

Beyond Likes and Shares:
Harnessing Insights for Effective Marketing and Branding

Discover innovative ways to interpret social media analytics to enhance marketing campaigns, build brand identity, and foster a deeper connection with target audiences.

Unlocking the Power of Social Media Data:
From Analytics To Impactful Strategy

Skills you need to turn raw social media metrics into strategies that drive impact. Goal setting, KPI identification, data collection and analysis, strategy optimization, and link between social media and your brand’s bottom line. 

Utilizing Digital Platforms to Spark Conversations That Matter

Explore how creators and advertisers are leveraging social platforms to engage consumers in impactful and defining discussions.

Navigating Political Advertising in a Fractured Landscape:
Social Media Engagement Best Practices and Pitfalls

Social media plays a pivotal role in shaping public opinion, mobilizing voters, and influencing electoral outcomes. We’ll bring forward case studies of brands who’ve navigated this potentially treacherous landscape well. 

Event Passes

Please take a moment to review eligibility criteria for the Social Media Week pass types. If you accidentally register for the incorrect pass type (based on your organization and role) you will be notified via email and required to correct your pass type. If you have any questions regarding eligibility, please contact us here and we will be happy to assist you in selecting the correct pass type.

Special discounts are available for Adweek+ Subscribers, undergrad students, non-profits and teams—inquire here.

Passes 20% off until March 4

Brand and Marketer Pass

Save an additional 10% with group rate passes

You are currently employed at a consumer brand (eg. retail, food & beverage, travel, consumer electronics, CPG, automotive, retail banking, entertainment and sports), in a marketing, brand or product management, management, creative, innovation, production, social media, or operations role.


Or, you are a B2B marketer not doing business in the marketing, advertising or media industry (I.e. you are not employed at an agency, media, mar-tech, ad-tech organization or other solution provider serving the marketing, agency and media industry).

  • In-person access to three action-packed days of insightful and actionable Main Stage sessions, deep-dive breakouts with industry leaders and breakthrough talent.
  • Unrivaled networking: build and deepen your professional network during networking breaks, meals and receptions
  • Breakfast, lunch and networking receptions
  • Access to the event app, including attendee messaging and networking database.
  • Unlimited access to on-demand content for one year.

Single Pass

regularly $1,299.00/person

$1,039.20/person

Group Pass (3+)

regularly $1,169.10/person

$935.28/person

Agency and Media Pass

Save an additional 10% with group rate passes

You are currently employed at an agency or media organization (includes digital, TV and print media) Or you are a consultant.

  • In-person access to three action-packed days of insightful and actionable Main Stage sessions, deep-dive breakouts with industry leaders and breakthrough talent.
  • Unrivaled networking: build and deepen your professional network during networking breaks, meals and receptions
  • Breakfast, lunch and networking receptions
  • Access to the event app, including attendee messaging and networking database
  • Unlimited access to on-demand content for one year.

Single Pass

regularly $1,699.00/person

$1,359.20/person

Group Pass (3+)

regularly $1529.10/person

$1,223.28/person

Technology, Software, Solution Provider Pass

You are currently employed at a business technology (mar-tech, ad-tech) organization, or other vendor or solution provider whose primary business is providing a service or solution to consumer brands and other businesses. Limited to 3 attendees per company. Please note that there is limited capacity for this pass type. 

  • In-person access to three action-packed days of insightful and actionable Main Stage sessions, deep-dive breakouts with industry leaders and breakthrough talent.
  • Unrivaled networking: build and deepen your professional network during networking breaks, meals and receptions
  • Breakfast, lunch and networking receptions
  • Access to the event app, including attendee messaging and networking database
  • Access to the event app, including attendee messaging and networking database
  • Unlimited access to on-demand content for one year.

Single Pass

regularly $1,699.00/person

$1,359.20/person

Virtual Pass 

Save an additional 10% with group rate passes

  • Unlimited virtual access to all Main Stage session content live and on-demand for one year.    

Single Pass

regularly $399.00/person

$319.20/person

Group Pass (3+)

regularly $359.00/person

$287.28/person

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225 Liberty Street,
New York, NY

A Look Back at SMW 2023

Thank you to Our Partners