Creators and Beyond
As social media solidifies its stronghold as learning resources, communication vehicles, relationship builders, visibility platforms, brand-narrative stages and beyond, it has furthered its role as a supertool for advertisers and marketers.
But as the challenges associated with social media multiply—brand safety, data privacy, influencer strategy, polarity, new platform entrants and more—marketers need to isolate best practices to define and refine how they harness social media to reach an array of audiences.
And at a time when creators—their definition expanding—have hitched their wagons to social media’s star in profound, attention-holding ways, understanding how these forces of nature can work for and with brands has never been more important.
Come learn from the good, bad and ugly examples of what works, what doesn’t, and what you need to know now about the new era of social media.
@ADWEEK
#SMW
2023 SOCIAL MEDIA WEEK SPEAKERS
Our 2023 Social Media Week lineup welcomed a diverse range of speakers including brand executives, agency leaders and creators to discuss trends, creator partnerships, engagement opportunities and more.

Comedian and co-host of The Toast

eos
Chief Marketing Officer

Social Strategist

Logitech
Global Chief Marketing Officer

VH1
Producer, Social Media Strategist, and Beauty Influencer

Duolingo
Vice President, Global Head of Marketing

Movers + Shakers
Chief Executive Officer and Co-founder

NYCFitFam
Wellness Mentor

Bayer
Vice President, Brand Integration PR, Social and Influencer for Consumer Health

Curastory
Founder and Chief Executive Officer

Intuit
Senior Communications Manager

Lamar Advertising Company
Vice President of Digital Growth

11:11 Media
Vice President of Growth

11:11 Media
Head of Impact

Social Native
Vice President, Global Revenue

Unilever
Head of Beauty Marketing

Fandom
Chief Marketing Officer

National Basketball Association
Associate Vice President, NBA Social and Emerging Media

NetBase Quid
Account Executive

The North Face
Director, Social and Community

Kate Spade New York
Vice President, North America Marketing

TikTok
Global Social Insights Lead

Dash Hudson
Chief Marketing Officer

Flamingo
Social Media Manager

Aki Technologies, the Media Division of Inmar Intelligence
Vice President, Product Marketing Social Commerce and Retail Media

iHeartMedia
President, Business Development and Strategic Partnerships

NetBase Quid
Senior Director, Strategic Growth

NetBase Quid
Senior Vice President, Strategic Growth

Live Nation Entertainment
Head, Social Product and Digital Innovation

Whalar
President, Measurement and Analytics

IZEA
Founder and Chief Executive Officer

Shutterstock
Global Head of Diversity, Equity and Inclusion

Bazaarvoice
Global Vice President, Social Commerce

Viral Nation
Co-Chief Executive Officer

Open Influence
Senior Director, Client Success

Uber Eats
Social Media Lead, US/C, Delivery

YouTube
Global Head, Creator Acquisitions

DEPT®
Managing Director and Partner

Adobe
Content Strategy Lead

Content Creator and Host of Seeing Other People

Digitas
Head of Client Inclusivity & Impact

Global Creator Inclusion Lead

Barstool Sports
Senior Vice President, Head of Sales

Whalar
Global Chief Commercial Officer

TBWA\Chiat\Day New York
Executive Strategy Director, Social & Content

@bomanizer
Actor, Creator

The Ad Council
Senior Vice President, Marketing and Communications

Creator

KIND
Director, Omnichannel Marketing

TikTok
Creative Agency Partnership Lead

Hilton
Vice President, Head of Global Content, Media, and Partnerships

Barstool Sports
Host of Barstool's PlanBri Uncut and BFFs podcasts

At Home
Senior Director, Social Media and PR

BIC
Digital Marketing Manager, Media

Sephora
Vice President, Social Media and Influencers

Essence Ventures
Chief Marketing Officer

Linktree
Vice President, Partnerships and Business Development

Cookbook Author, Video Host, Creator

Gild Creative Group and Represent
Chief Executive Officer and Founder

McDonald's USA
Vice President, US Marketing, Brand, Content + Culture

Paramount Brand Studio
Executive Creative Director and SVP

Paramount
Senior Manager, Audience Impact and Intelligence

Creators

DRESSX
Founder and Chief Operating Officer

Barbarian
Former Chief Technology Officer

Chegg
Chief Marketing Officer

JUV Consulting
Chief Executive Officer

Post
Founder

Spoutible
Founder and Chief Executive Officer

Content Creator

Influencer
Senior Vice President, North America Commercial

Creator

@alyssamckayyy
Creator

Mekanism
Partner & Chief Innovation Officer

IPSY
Director of Creator Partnerships

TikTok
Head of Creative Agency Partnerships, North America

New York Times Best-Selling Author, Actor, Activist and Co-host of Busy Philipps is Doing Her Best

Team Whistle
Senior Director, Global Marketing

Creator and Host of NFL League Meetings

Television Writer, Producer, Showrunner and Co-host of Busy Philipps is Doing Her Best

Spatial.io
Director Partnerships Marketing

Snap
Head of Fashion and Beauty Partnerships

Brandwatch
Social Networks Practice Principal, Executive Contributor

CreatorIQ
Chief Business Development and Partnerships Officer
The Buzz
I love that Social Media Week gives me an opportunity to gather with my peers and other like-minded professionals to learn and discuss all things digital and social media. I always learn something new and take these strategies back to my own work, with generally successful results!
Senior Marketing Manager, Venture For America
Social Media Week is a must attend event for anyone seeking to use the Social Media space as a platform to monetize their brand, product or service. The speakers are leaders who define their industry, providing real time, invaluable, up to the minute information on trends and best practices.
Attorney/Influencer manager
This conference was absolutely incredible. I felt inspired about the future and invigorated to return to my job!
Adweek’s Social Media Week took great care to meticulously deliver an event dedicated to one of the most valuable existing areas of digital marketing: the creator economy. It was both exciting and informative.
Research Analyst, S&P Global Market Intelligence
Absolutely the must-attend event. SMW is the pinnacle where industry leaders, networking, latest tech and companies convene. 11/10 would recommend.
Joseph Dawson,
Director of Social Media/Senior Strategist,
Axiom Innovation
Social Media Week remains my top industry conference choice. It keeps me ahead of the game in the fast-paced world of social media. The variety of speakers and topics left me feeling broadly informed and ready to form my own opinion on what's to come in our industry.
Nola Morris,
VP, Strategy,
Denim Social
#SMW brings that music festival vibe with a great lineup of speakers and for social media leaders to connect and gain further insight into the world of social media trends. I am from Canada and this conference was definitely worth the trip to #SMW and hope to attend next year!
#SMW helped me look at social media from a different perspective. Instead of being just a brand we need to think like a content creator. It opened up the conversation with my team on how to approach our content.
Social Media Week was such an informative and inspiring experience. The insight shared by industry experts was exceptional, and the overall learnings left me hungry to do more and be better as a social media professional for my company.
EXPLORE INTERESTING AND IMPORTANT TOPICS LIKE...
The Social Media Revolution:
Transforming Communication, Commerce, and Culture
Social media platforms have fundamentally reshaped the way we connect, consume content, and conduct business. We'll explore the profound impact of the social media revolution on society, communication, and the world of commerce. We will unravel the evolution of social media platforms and their role in shaping our interconnected digital lives.
What is ‘Safe’ Social Media Anymore?
Continued cultural polarization, global unrest and strong opinions threaten neutrality and “safe” spaces for brands to connect with consumers. Explore the pivotal role of content moderation, user-generated content policies, and algorithmic checks in maintaining a safe online environment for your brand.
Unlocking the Power of Social Media Data:
From Analytics To Impactful Strategy
Skills you need to turn raw social media metrics into strategies that drive impact. Goal setting, KPI identification, data collection and analysis, strategy optimization, and link between social media and your brand’s bottom line.
Navigating Political Advertising in a Fractured Landscape:
Social Media Engagement Best Practices and Pitfalls
Social media plays a pivotal role in shaping public opinion, mobilizing voters, and influencing electoral outcomes. We’ll bring forward case studies of brands who’ve navigated this potentially treacherous landscape well.
Event Passes
Please take a moment to review eligibility criteria for the Social Media Week pass types. If you accidentally register for the incorrect pass type (based on your organization and role) you will be notified via email and required to correct your pass type. If you have any questions regarding eligibility, please contact us here and we will be happy to assist you in selecting the correct pass type.
Special discounts are available for Adweek+ Subscribers, undergrad students, non-profits and teams—inquire here.
Passes 50% off until December 11th
Brand and Marketer Pass
Save an additional 10% with group rate passes
You are currently employed at a consumer brand (eg. retail, food & beverage, travel, consumer electronics, CPG, automotive, retail banking, entertainment and sports), in a marketing, brand or product management, management, creative, innovation, production, social media, or operations role.
Or, you are a B2B marketer not doing business in the marketing, advertising or media industry (I.e. you are not employed at an agency, media, mar-tech, ad-tech organization or other solution provider serving the marketing, agency and media industry).
- In-person access to three action-packed days of insightful and actionable Main Stage sessions, deep-dive breakouts with industry leaders and breakthrough talent.
- Unrivaled networking: build and deepen your professional network during networking breaks, meals and receptions
- Breakfast, lunch and networking receptions
- Access to the event app, including attendee messaging and networking database.
- Unlimited access to on-demand content for one month.
Agency and Media Pass
Save an additional 10% with group rate passes
You are currently employed at an agency or media organization (includes digital, TV and print media) Or you are a consultant.
- In-person access to three action-packed days of insightful and actionable Main Stage sessions, deep-dive breakouts with industry leaders and breakthrough talent.
- Unrivaled networking: build and deepen your professional network during networking breaks, meals and receptions
- Breakfast, lunch and networking receptions
- Access to the event app, including attendee messaging and networking database
- Unlimited access to on-demand content for one month.
Technology, Software, Solution Provider Pass
You are currently employed at a business technology (mar-tech, ad-tech) organization, or other vendor or solution provider whose primary business is providing a service or solution to consumer brands and other businesses. Limited to 3 attendees per company.
- In-person access to three action-packed days of insightful and actionable Main Stage sessions, deep-dive breakouts with industry leaders and breakthrough talent.
- Unrivaled networking: build and deepen your professional network during networking breaks, meals and receptions
- Breakfast, lunch and networking receptions
- Access to the event app, including attendee messaging and networking database
- Access to the event app, including attendee messaging and networking database
- Unlimited access to on-demand content for one month.
Virtual Pass
Save an additional 10% with group rate passes
- Unlimited virtual access to all Main Stage session content live and on-demand for one year.
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