It's time to demand more from your social strategy! Uche, a British-Nigerian beauty expert, social media sensation, and host, will dissect YouTube's Culture & Trends report and share insights on the latest on how creators are showing up on social media with Annah Dominis, Google’s Director of Demand Gen and Lead Gen. This session will reveal fresh perspectives on consumer engagement on YouTube and Google, and how these platforms meet the needs of social advertisers looking to build connections with consumers.