Welcome to The Creatorverse—a long-emerging element of marketing that brands around the world are attempting to master.
Sourcing and working with the right potential ambassadors over social media has always posed a challenge, and with the emergence of more creators, the landscape has become even more complex and political. But the potential to reach millions of fans is too alluring for marketers to ignore. A marketer's life is never easy!
This year at Social Media Week Europe (#SMW), Adweek will welcome marketers and social media professionals to explore some of the trends and success stories, alongside the fails, that the Creatorverse has thrown up in recent months. They'll share best practices and insights on how marketers and ad agencies can effectively collaborate with creators to drive next-level engagement, how to use innovative digital content to create communities that marketers can engage, grow and monetize, and so much more.
During this impactful two-day experience, you'll have the opportunity to make valuable connections within a global community of marketing and social media leaders while gaining the insights, tactics and best practices you need to navigate this landscape with confidence.
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@adweek
#SMW
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FEATURING A LINEUP OF GLOBAL BRAND LEADERS, CREATORS AND SOCIAL MEDIA MARKETERS
Social Media Week Europe draws speakers at the forefront of creator partnerships, brand voice and strategy. Learn from their successes and failures, gain valuable insight for new trends and learn how to use The Creatorverse in your marketing program.
Eye opening and intellectually refreshing.
Exceeded my expectations. I loved all the actionable advice we received and I'm more than inspired for my company's social media strategy!
EXPLORE TRENDING TOPICS
At Social Media Week Europe: The Creatorverse, marketers and social media professionals will share their insights and best practices for avoiding pitfalls in partnerships, how to use innovative digital content to create communities, and how to use creator collaborations for growth.
Join us to be ready for what's trending, what's not and everything in between.
A discussion around the metrics and strategic objectives a brand can put in play when working with creators to build and grow a dedicated community and how to then commercialise that.
We'll highlight an e-commerce platform on how they are building a creator community to help online retailers drive sales. Where do creators fit within the world of the 360 campaign?
We'll highlight a nonprofit who continually evolves their social media to fundraise and highlight societal issues. What lessons have they used to build their own creator strategy and what is it achieving?
Can any brand tap into the creator economy and how do they go about sourcing the right talent to act as ambassadors and where does the line sit for the influencer between authenticity and brand messaging?
If marketers feel they need to evolve their strategies to expand their influence, connect with their audience and win in the attention economy, then what should they focus on in terms of outcomes and metrics that creators can help them to achieve?
The impact of artificial intelligence is set to be widespread and dramatic, and will certainly be a factor in how marketers and creators collaborate - especially as virtual influencers become more sophisticated: so where do we go from here?
The way information is shared has evolved and marketers are finding it more difficult to build meaningful consumer relationships in a world where attention is fleeting and loyalty is thin. This discussion will explore how brands are attempting to create connections that drive sales.
The maturity of social media within marketing means it is one of the most important components of a companies ongoing external communications - so where are we now? Can brands now be built using social media as the main channel to drive awareness?
As marketers learn that to effectively work with creators they must be open to letting them do what they are best at with little interference - how them do brands mitigate any potential controversy or fall out. Especially in the wake of Bud Light’s polarising partnership. What are lessons marketers must learn and and how do they best educate creator partners to respect their brand values?
SOCIAL MEDIA WEEK EUROPE Passes
At Social Media Week Europe: The Creatorverse, you'll get insider tips and best practices from the experts moving social media and creator partnerships forward. Join us in person in London for the ultimate learning experience with premiere networking opportunities, or tune in virtually from the comfort of your home office.
LIVE ALL ACCESS PASS
949.00
Unlimited in-person access to two days of sessions and networking opportunities.
VIRTUAL PASS
399.00
Unlimited virtual access to all Main Stage session content live and on-demand for one year
For Groups of 3-5
LIVE ALL ACCESS PASS
GROUP RATE
854.00/person
Unlimited in-person access to two days of sessions and networking opportunities.
VIRTUAL PASS GROUP RATE
399.00/person
Unlimited virtual access to all Main Stage session content live and on-demand for one year
Note: Special discounts are available for Adweek+ Subscribers, undergrad students, non-profits and teams—inquire here.
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