Main Stage
Culture, Products, Services: How Virgin Media O2 leverages Creators to Build and Engage Audiences

How VMO2 Leverages Creators to Build and Engage Audiences

Tuesday, October 10, 2023, 10:35 AM - 10:55 AM

Join us for a dynamic panel discussion featuring insights from Nicky Palamarczuk, Head of Social and Influence at VCCP, and Morgan Browne, Content Lead at Virgin Media O2. Together, they will delve into the three distinctive methods through which Virgin Media O2 harnessed the potential of Creators.

Discover the intriguing story of how a high-speed cow and genuine Creator content played a pivotal role in securing products for the groundbreaking Virgin Media brand campaign, with Cole Anderson James. Gain a unique perspective on how Virgin Media O2 engaged the talent manager of a former Love Island contestant, Shyon Gredly, to serve as the Creator for O2's European Union roaming proposition. Finally, explore the innovative approach of Virgin Media O2's latest proposition, where the concept of value exchange is utilized to ensure a constant flow of Creator content, ensuring an "Always On" content strategy.

Nicky Palamarczuk Morgan Browne Cole Anderson-James Shyon Gredley Stephen Lepitak