Obi Vincent (AKA ‘The Crossliftr’) is one of the UK’s leading fitness content creators who has developed a global appeal due to his unique blend of conditioning and bodybuilding training.

Obi started on Instagram in 2015. Initially he was just posting like everybody else - about his fitness progress, and about training others as part of his PT job.

By 2017 his profile had really started to grow and brands started offering sponsorship. By 2018 he went full time into content creation and online training, and quit his day job as a PT. He now has a training app and a series of e-books (at obivincent.com) and a line of merchandise (at btm-official.com)