Discover the evolution of side hustles into entrepreneurship, where individuals leverage their personal brands to build thriving businesses. These creators come business-owners hold a game-changing advantage - authenticity - and can turn followers who trust them into loyal customers. Explore how Shopify empowers them with tools to diversify revenue streams, build community and connect with brands. Join Vérane Pède, Shopify’s Influencers Partnership Lead and leading UK creators to gain insights into the future of entrepreneurship in the digital age.