Thursday, July 16, 2026, 11:20 AM - 11:40 AM
GOAL! How Mondelēz and Ibotta Find Opportunities to Score Big with Live Sports

One of the most-watched series in the world of sports provides deep insights on consumer spending; helping CPG brands win the battle for the basket year round. Join Ibotta and Mondelēz for a critical conversation on how brands connect with cultural moments to drive performance. Learn how the ‘Summer of Soccer’ campaign coupled with SnackWorks Perks, the Ibotta-powered rewards program, helped Mondelēz truly perform by driving CRM acquisition, enrichment, and consumer incentives.