Sara Wallace
Head of Brand Marketing
Ibotta
Sara Gessner Wallace joined Ibotta Inc in 2025 to lead brand marketing efforts for the company, largely focused on building awareness for the B2B-oriented Ibotta Performance Network. She leads a diverse, multi-disciplinary team of content marketing, in-house production and creative studios, marketing insights, and brand strategy.
Prior to Ibotta, Sara spent seven years at Google to lead global marketing efforts for Google Cloud's $45B+ business unit. Since 2018, she has led global growth marketing, demand generation, experiential marketing, and branded content teams, notably supporting Google Cloud’s go-to-market strategy in the AI category. In 2024, she transitioned to a strategic leadership role overseeing Brand, Social, and Influencer for YouTube.
Prior to Google, she held senior positions at multinational companies leading strategic and creative development of well-known consumer brands. Sara has nearly two decades of leadership across multiple function areas including strategy, product marketing, brand management, experiential, and demand generation.
Residing in the Boulder, Colorado area, Sara holds several local volunteer positions in her community, including chairwoman and leadership board positions for community, arts, and sports organizations.
Prior to Ibotta, Sara spent seven years at Google to lead global marketing efforts for Google Cloud's $45B+ business unit. Since 2018, she has led global growth marketing, demand generation, experiential marketing, and branded content teams, notably supporting Google Cloud’s go-to-market strategy in the AI category. In 2024, she transitioned to a strategic leadership role overseeing Brand, Social, and Influencer for YouTube.
Prior to Google, she held senior positions at multinational companies leading strategic and creative development of well-known consumer brands. Sara has nearly two decades of leadership across multiple function areas including strategy, product marketing, brand management, experiential, and demand generation.
Residing in the Boulder, Colorado area, Sara holds several local volunteer positions in her community, including chairwoman and leadership board positions for community, arts, and sports organizations.