With the FIFA World Cup 2026 reaching its climax that week, this fireside chat features Mickael Vinet, VP of Global Sports, Music and Entertainment Marketing & Partnerships at The Coca-Cola Company and will explore what the brand is learning from one of the world’s biggest sports stages—and how those insights are shaping its road to the LA28 Olympic and Paralympic Games. The conversation will be hosted by Dave Mingey of Onboard Sports Advisory and unpack the evolving role of global sponsorship, fan engagement, and cultural storytelling at a pivotal moment for sports marketing.