Mickael Vinet
Vice President, Global Sports, Music, and Entertainment Marketing and Partnerships
The Coca-Cola Company
Mickael Vinet leads the Global Sports & Entertainment Marketing and Partnerships team for The Coca-Cola Company. He is responsible for all aspects of the company’s relationships and business plans with sports and entertainment organizations globally as well as leading across category, multi-market marketing programs leveraging sport and entertainment passion points.
Vinet has been with The Coca-Cola Company for nearly three decades and has vast experience in marketing, integrated communications, global events operations, marketing assets management, global assets and partnerships strategy, and franchise operations at a local, regional, and global level.
He started his career with The Coca-Cola Company in Paris in 2000, holding several integrated marketing roles and managing the company’s sports assets in France, including the 2007 Rugby World Cup. He then moved to Canada in 2008 for the Vancouver 2010 Winter Games and was responsible for the Olympic Torch Relay partnership. He continued his global event management experience in Russia as Deputy General Manager for the Sochi 2014 Olympics project team and was later appointed General Manager for the Coca-Cola project team for the Russia 2018 FIFA World Cup. In 2019, he moved to Atlanta as Head of Global Assets, Influencers & Partnerships Strategy.
In 2023, he moved to the Europe Operations team and became Managing Director of The Coca-Cola Company in France until his recent appointment as Vice President of Global Sports & Entertainment Marketing and Partnerships based in Atlanta.
Vinet is French and a graduate of the Ecole Supérieure de Commerce de Nantes with a master’s degree in marketing. He is married and a proud father of two, Justine and Hugo.
Vinet has been with The Coca-Cola Company for nearly three decades and has vast experience in marketing, integrated communications, global events operations, marketing assets management, global assets and partnerships strategy, and franchise operations at a local, regional, and global level.
He started his career with The Coca-Cola Company in Paris in 2000, holding several integrated marketing roles and managing the company’s sports assets in France, including the 2007 Rugby World Cup. He then moved to Canada in 2008 for the Vancouver 2010 Winter Games and was responsible for the Olympic Torch Relay partnership. He continued his global event management experience in Russia as Deputy General Manager for the Sochi 2014 Olympics project team and was later appointed General Manager for the Coca-Cola project team for the Russia 2018 FIFA World Cup. In 2019, he moved to Atlanta as Head of Global Assets, Influencers & Partnerships Strategy.
In 2023, he moved to the Europe Operations team and became Managing Director of The Coca-Cola Company in France until his recent appointment as Vice President of Global Sports & Entertainment Marketing and Partnerships based in Atlanta.
Vinet is French and a graduate of the Ecole Supérieure de Commerce de Nantes with a master’s degree in marketing. He is married and a proud father of two, Justine and Hugo.