Not many people would consider following their heart to take a leap of faith by leaving a high-paying Wall Street career to enter the risk-laden world of a clean beauty entrepreneur, but Nancy Twine, ‘green beauty expert’ and Founder and CEO of Briogeo Hair Care, did just that and quickly discovered her true calling.

Relying on her traditional, modest roots and deep-seeded passion for clean, natural beauty, Nancy vacated her position as Vice President of Commodities Sales at Goldman Sachs in 2014, to follow her dream of pioneering a truly transformational clean beauty brand for all
hair types and textures.

Briogeo was inspired by a family tradition of formulating personal care products from scratch at home. As a child, Nancy would work alongside her mother to create basic beauty essentials, like hair treatments, face masks and body scrubs, using various natural oils,
vitamins, extracts and butters sourced from her local health food store.

Armed with her knowledge of the industry, Nancy put her passion for clean beauty products in motion and set out to inspire women to be mindful of health and wellness without sacrificing an ounce of beauty and confidence.

Just seven years after launching, Briogeo has been one of the fastest-growing hair care brands at Sephora and has expanded distribution into Ulta Beauty as of January 2021. Briogeo has also broadened its presence beyond North America with recent launches with Sephora in the Middle East, South East Asia and Europe, as well as Mecca in Australia.

Considered a leading authority on ‘green beauty,’ Nancy is often sought out by high-profile women’s and beauty trade publications and has been profiled in Forbes, Women’s Wear Daily, Beauty Inc., The New York Post, Marie Claire, and Essence, and earned a coveted spot as one of Glamour’s 35 Under 35.