Many of today's most innovative brand leaders are devoted to developing and improving their strategies for sustainability. Meaningful environmental action and messaging that amplifies their eco-friendly initiatives are allowing marketers to make an impact on the planet and on consumer perspectives.

Join Adweek for a day of forward-looking conversations and find out how brand purpose is playing a role in building a more sustainable future.


Donnel Baird
Donnel Baird

Diana Birkett Rakow
Diana Birkett Rakow
Senior Vice President of Public Affairs and Sustainability
Alaska Airlines

Jasmine Crowe
Jasmine Crowe
Founder & Ceo

Salah Goss
Salah Goss
Senior Vice President, Head of Social Impact, North America

Arielle Gross Samuels
Arielle Gross Samuels
Global Head of Environmental, Social, and Governance Business

Corinne Hanson
Corinne Hanson
Corporate Director of Sustainability and Impact
SH Hotels & Resorts

Todd Kaplan
Todd Kaplan
Chief Marketing Officer

Nancy Mahon
Nancy Mahon
Senior Vice President of Global Corporate Citizenship and Sustainability
The Estée Lauder Companies, Inc.

Roma McCaig
Roma McCaig
Senior Vice President, Impact & Communications
Clif Bar & Company

Matias Muchnick
Matias Muchnick
Chief Executive Officer

Marc Pritchard
Marc Pritchard
Chief Brand Officer
Procter and Gamble

James Reinhart
James Reinhart
Co-Founder and CEO

Eric Severson
Eric Severson
Chief People and Belonging Officer
Neiman Marcus Group

Shelley Stewart III
Shelley Stewart III
Senior Partner, and Founder of the McKinsey Institute for Black Economic Mobility
McKinsey & Company

Kathleen Talbot
Kathleen Talbot
Chief Sustainability Officer & VP of Operations

Nancy Twine
Nancy Twine
Founder and CEO
Briogeo Hair Care

Saskia van Gendt
Saskia van Gendt
Head of Sustainability


10:30 AM - 12:00 PM
CMO Sustainability Accelerator Roundtable


12:00 PM - 12:05 PM
Adweek Opening Remarks

Welcoming remarks and a look at the event. 

Danny Wright - Adweek
Danny Wright
12:05 PM - 12:10 PM
Adweek Special Report: Sustainability Edition

This session will give an exclusive look at Adweek’s first-ever Sustainability Special Report. This subscribers-only publication explores how marketing, media and advertising are responding to the climate crisis. The report looks at how different aspects of these industries are changing: from brand communications and the role of agencies to consumer behavior and media trends. 

Kathryn Lundstrom - Adweek
Kathryn Lundstrom
12:15 PM - 12:35 PM
Stepping Up for Sustainability

Procter & Gamble Chief Brand Officer Marc Pritchard kicks off a day of candid conversations on the role of brands and companies to help improve environmental sustainability. Marc will share examples from P&G’s journey to innovate for more sustainable operations and provide products that meet people’s everyday needs in a sustainable way.

Marc Pritchard - Procter and Gamble
Marc Pritchard
12:40 PM - 1:00 PM
Sustainable Youth: Planting Seeds for a Brighter Future

Young entrepreneurs are finding new solutions to once intractable problems around the world. That’s why it’s critical for the private and public sectors to support young people with access to education, technology, and regenerative investments. Join Arielle Gross Samuels, Global Head of Environmental, Social and Governance Business at Meta, Matias Muchnick, CEO and founder at NotCo, and Eric Severson, Chief People & Belonging Officer at Neiman Marcus Group as they explores the intersection of youth and sustainability, and the actions we can all take to build a better future.

Arielle Gross Samuels - Meta
Matias Muchnick - NotCo
Eric Severson - Neiman Marcus Group
Arielle Gross Samuels Matias Muchnick Eric Severson
1:05 PM - 1:30 PM
Fashioning a Circular Future

One clear path to mitigating climate change in fashion is circularity, which research has shown can reduce 45% of global emissions associated with making products while eliminating waste. But what are the key strategies you can take to get there, and how do you get the consumer on board? In this panel, three retail pioneers will discuss what's next on the circularity frontier and how to keep your customers engaged along the journey. 

Saskia van Gendt - Rothy's
James Reinhart - thredUP
Kathleen Talbot - Reformation
Kathryn Lundstrom - Adweek
Saskia van Gendt James Reinhart Kathleen Talbot Kathryn Lundstrom
1:35 PM - 1:55 PM
Investing With a Purpose

With a projected buying power of $1.7 trillion by 2030, Black consumers are an economic force - yet their needs remain underserved. Black businesses, and specifically Black women-owned businesses are starting a growing at a rate that outpaces all other segments – yet their needs also remain underserved. Companies, like Mastercard, however, are making strides toward more equitable experiences by investing in services, products and spending in Black communities. Join Adweek as we hear from Shelley Stewart III, Partner at McKinsey & Company, and Salah Gloss, SVP of Social Impact at Mastercard, discuss how companies can understand Black spending patterns and consumer needs to drive inclusive economic growth and equality.

Shelley Stewart III - McKinsey & Company
Salah Goss - Mastercard
Jess Zafarris - Adweek
Shelley Stewart III Salah Goss Jess Zafarris
2:00 PM - 2:20 PM
Prioritizing Sustainability in Travel + Hospitality

Now, more than ever, it’s critical that big players in the travel and hospitality industry demonstrate their commitment to caring for people and the environment. Hear from Diana Birkett Rakow, Alaska Airlines’ SVP of Public Affairs & Sustainability on the airline’s path to reduce their carbon, waste and water impacts in one of the toughest sectors to decarbonize, including through innovation, investment, and employee & customer engagement. Also hear from Corinne Hanson, Corporate Director of Sustainability and Impact at SH Hotels & Resorts on hospitality’s role in promoting sustainability in the built environment, using 1 Hotel’s mindful moments to inspire guests toward more sustainable practices and solutions.

Diana Birkett Rakow - Alaska Airlines
Corinne Hanson - SH Hotels & Resorts
Jason Notte - Adweek
Diana Birkett Rakow Corinne Hanson Jason Notte
2:25 PM - 2:45 PM
Building Sustainable Beauty Brands — From the Inside Out

As consumers become increasingly invested in the sustainability of the products they know and love, beauty and personal care brands are working to integrate socially responsible practices. But sustainability can’t just be reactive. Businesses must live it as a value — integrating from the inside out. Join Adweek as we hear from The Estée Lauder Companies’ Nancy Mahon and Briogeo’s Nancy Twine on building innovative, sustainable brands.

Nancy Mahon - The Estée Lauder Companies, Inc.
Nancy Twine - Briogeo Hair Care
Heide Palermo - Adweek
Nancy Mahon Nancy Twine Heide Palermo
2:50 PM - 3:10 PM
A Taste of the Greener Future

Having an eco-friendly brand strategy takes center stage for leaders in the food and beverage space. Join Adweek as we hear from Pepsi's Todd Kaplan and Clif Bar & Company’s Roma A. McCaig on their companies' latest sustainability initiatives – from procurement to products to packaging - to help reduce environmental impact.

Roma McCaig - Clif Bar & Company
Todd Kaplan - Pepsi
Paul Hiebert - Adweek
Roma McCaig Todd Kaplan Paul Hiebert
3:15 PM - 3:35 PM
2022 Sustainability Stars: Innovations to Save Humanity

This year, Adweek is honoring the brand leaders who are transforming industries, products and processes to adapt to a changing climate. As the world works to curb emissions and reduce pollution, radical systemic changes are necessary to avoid the worst outcomes of climate change. These leaders are paving the way: taking risks to innovate, experimenting with a new set of business priorities and redefining what success looks like. After all, the future of business on this planet depends upon it. 

Kathryn Lundstrom - Adweek
Donnel Baird - BlocPower
Jasmine Crowe - Goodr
Kathryn Lundstrom Donnel Baird Jasmine Crowe
3:40 PM - 3:45 PM
Adweek Closing Remarks

Thank you for joining us!

Danny Wright - Adweek
Danny Wright

Thank You to Our Exclusive Presenting Partner