Within the chaos and confusion surrounding the future of digital advertising are pockets of positivity and an opportunity for publishers’ first-party data to become a privacy-safe foundation for brands to continue targeting consumers — without identifying and tracking them across domains and relying heavily on previous mechanisms for tracking consumers.


Join Adweek as we sit down with Permutive and a panel of industry experts to take a closer look at the steps that brands can take today to test, learn and scale via Publisher Cohorts and find ways to capture and match their own first-party data.

Featured Speakers

Elizabeth Brennan
Head of Advertiser Strategy


Marta Pichlak-Miarka
Director, Business Transformation, Data and Technology Consulting


Stephanie Paterik
Editor in Chief



12:00 – 12:05pm ET

Adweek Opening Remarks

12:05 – 12:15pm ET

Permutive Presentation

12:15 – 12:45pm ET

Panel Discussion

12:45 – 12:55pm ET

Audience Q&A

12:55 – 1:00pm ET

Adweek Closing Remarks

Presented by