Within the chaos and confusion surrounding the future of digital advertising are pockets of positivity and an opportunity for publishers’ first-party data to become a privacy-safe foundation for brands to continue targeting consumers — without identifying and tracking them across domains and relying heavily on previous mechanisms for tracking consumers.

Join Adweek as we sit down with Permutive and a panel of industry experts to take a closer look at the steps that brands can take today to test, learn and scale via Publisher Cohorts and find ways to capture and match their own first-party data.

Elizabeth Brennan
Head of Advertiser Strategy

Marta Pichlak-Miarka
Director, Business Transformation, Data and Technology Consulting

Stephanie Paterik
Editor in Chief