The Twitter Research team and audience intelligence platform Pulsar teamed up to analyze conversational and behavioral signals from a number of Twitter campaigns and have identified the “conversation shape” as an effective planning and optimization lever for marketing campaigns.

Join Pulsar, Twitter and Adweek to learn more about this new research through two case studies. Together they’ll reveal how advertisers are getting smarter about virality and resonance by mapping the invisible social structures of an audience, planning campaigns that resonate, and creating a framework for the future of audience intelligence for advertisers.

Francesco D’Orazio
Co-founder and Chief Executive Officer

Dina Peck
Research Analyst, Marketing Insights and Analytics

Lucinda Southern [moderator]
Media Editor