The Twitter Research team and audience intelligence platform Pulsar teamed up to analyze conversational and behavioral signals from a number of Twitter campaigns and have identified the “conversation shape” as an effective planning and optimization lever for marketing campaigns.

Join Pulsar, Twitter and Adweek to learn more about this new research through two case studies. Together they’ll reveal how advertisers are getting smarter about virality and resonance by mapping the invisible social structures of an audience, planning campaigns that resonate, and creating a framework for the future of audience intelligence for advertisers.

Featured Speakers

Francesco D’Orazio
Co-founder and Chief Executive Officer

Dina Peck
Research Analyst, Marketing Insights and Analytics

Lucinda Southern [moderator]
Media Editor


12:00 - 12:05pm ET
Adweek Opening Remarks

12:05 - 12:30pm ET
Pulsar Research Presentation

12:30 - 12:45pm ET
Panel Discussion

12:45 - 12:55pm ET
Audience Q&A

12:55 - 1:00pm ET
Adweek Closing Remarks

Highlights from the Case Studies

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