Gone are the days of simply having an online presence on multiple channels -- the channels now also need to be efficiently integrated. With the growing ubiquity of mobile devices and the evolution of social platforms, brand marketers must understand data in real-time and find their optimal omnichannel offering as consumers demand more choice and flexibility. Organizations as a whole also need to shift their view on customer data to get more value out of what they have.
Join Adweek and Treasure Data as we sit down with top marketers and expert analysts to take a deep dive into the future of digital marketing, omnichannel opportunities, and the rising role of customer data in driving organizational growth in this three-day Spotlight series. Together we will explore various ways your brand can grow and thrive by future-proofing your tech stack, taking advantage of first-party data opportunities, and delivering seamless experiences that are engaging, interactive, and customizable.
DAY 1 –
THE EVOLVING ROLE OF CUSTOMER DATA
Eighty-eight percent of marketers say collecting first-party data is a 2021 priority according to Merkle’s latest Customer Engagement Report. New engagement models require real-time data collection and analysis. Here, we’ll explore the power of unified customer data and learn how companies can lean into these insights to achieve personalized and relevant experiences for their consumers, connect online and offline journeys, enhance product innovation, improve customer support and optimize business operations.
DAY 2 –
THE FUTURE OF CX: WHEN THE BRAND IS (LITERALLY) EVERYTHING
Modern marketers recognize that a “brand” isn’t just what the marketing team says it is; it’s how consumers feel about the entire experience, from seeing that first piece of content, to getting support during research, tapping “purchase” and becoming an advocate (or detractor) afterward. Today, we’ll unveil the ways today’s marketers can shift their mindset to incorporate customer-led principles across every facet of their businesses.
DAY 3 –
GETTING REAL ABOUT ENTERPRISE GROWTH
In today's competitive landscape, driving significant growth is essential but also harder than ever. Catching lightning in a bottle rarely comes down to luck; rather it starts with reimagining the enterprise's organization and purpose. Here, we’ll explore the frameworks and strategies marketers can employ to position themselves for success at a moment’s notice. Conversations will span new technologies and offer actionable insights on how to rise above the competition and enhance business outcomes by creating data gravity.