12:00 PM
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12:10 PM ET
Opening Remarks
Welcoming remarks and a look at the event.
Featuring:
Eugene Saburi, Chief Business Officer, Treasure Data
Danny Wright, Chief Brand Officer, Adweek
12:10 PM
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12:30 PM ET
The Age of Moment: What it Means for Customer Data and Marketing Technology
Customer data is essential to nearly every department in your organization. Yet marketing professionals responsible for their firm’s martech strategy often miss the opportunity to shape how their firm uses technology and data to win, serve, and retain customers.
In this session, join Joe Stanhope, Vice President and Principal Analyst, Forrester Research as he explores the changing landscape of customer data and marketing technology, their impact on digital transformation, and what marketers need to deliver moments that matter most to the customer.
Featuring:
Joe Stanhope, Vice President and Principal Analyst, Forrester Research
12:35 PM
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12:55 PM ET
Building a Data-Driven Organization: Insights from the Innovators
Today's brands have more access to data than ever before. With this abundance of information comes new challenges with identifying what data points derive the most impactful insights. From there, marketers then need to understand how to measure these insights holistically and use the data across the organization -- from optimizing spend to sparking new avenues for creativity.
In this session, explore the tools, techniques, and formulas for growth and what it truly means to be a data-driven company in a panel of forward-thinking, innovative marketing leaders from Hyundai, The Kellogg Company, and Conde Nast.
Featuring:
Julie Bowerman, Chief Global Digital Consumer and Customer Experience Officer, The Kellogg Company
Ainul Huda, SVP, Global Head of Audience Development, Analytics and Social, Condé Nast
Angela Zepeda, Chief Marketing Officer, Hyundai Motor America
Lucinda Southern, Media Editor, Adweek
1:00 PM
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1:20 PM ET
How Unified Customer Data Fuels Customer Retention and Revenue Growth
To succeed in today’s ever-evolving and competitive environment, marketers must break down the silos across teams and channels to consolidate data. By moving toward a unified view of their customers, brands can better personalize their messages and adapt to changing needs and behaviors -- both critical factors for driving growth.
In this session, join Treasure Data’s Tom Treanor and Karen Donovan, Senior Manager, Customer Data Platform Program, Stellantis and explore how unified customer data can be utilized to better understand customers throughout their pre- and post-sale journey. They’ll also offer examples to show how a customer data platform (CDP) can be a key driver in increasing retention and revenue growth via personalized experiences.
Featuring:
Karen Donovan, Senior Manager, Customer Data Platform Program, Stellantis
Tom Treanor, Chief Marketing Officer, Treasure Data
1:25 PM
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1:45 PM ET
Threading Customer Data Throughout your Business Fabric
Emerging technologies are shifting customer experiences, expectations, and behaviors, changing the way your organization must operate to remain relevant and competitive. To digitally transform, companies must align on strategic direction, collaborate across functions and hierarchies, develop digital literacy, and plan for inevitable future disruption––all with their customer at the core of innovation.
In this session, join Jeremiah Owyang and Treasure Data's Eugene Saburi, Chief Business Officer, for a conversation centered on empowering digital leaders and the tips and practices required for successful growth in digital transformation maturity.
Attend this session and learn:
- The principles of digital transformation, levels of maturity, and the seven areas that require alignment within an organization
- How to grow in digital transformation maturity, specifically examining impacts to customer experience (CX) that include: co-innovation, content strategy, customer engagement processes, journey mapping, persona development, customer research, experience automation, and real-time relevancy.
- How to overhaul the approach to CX design with data-driven personalization
Featuring:
Jeremiah Owyang, Tech Analyst, Kaleido Insights
Eugene Saburi, Chief Business Officer, Treasure Data
1:50 PM
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1:55 PM ET
Closing Remarks
Thank you for joining us!
Featuring:
Danny Wright, Chief Brand Officer, Adweek
12:00 PM
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12:05 PM ET
Opening Remarks
Welcoming remarks and a look at the event.
Featuring:
Matt Steinmetz, Vice President, Event Partnerships, Adweek
12:05 PM
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12:25 PM ET
Data to Design
Data and technology can remove obstacles, add a new perspective, and provide a more personalized customer experience and improve brand results. Data driven insights can help you understand who your consumers are, how they shop, what they buy and how they prefer to be engaged. Brands spend a lot of time and money to acquire consumers and retain them and when you connect with relevant messaging at the right time and place you will be able to improve your Customer Lifetime Value (CLV).
In this session, join IRI’s Jennifer Pelino as she offers a blueprint for taking insights to design and explores the critical role of CLV.
Attend this session and learn:
- How to effectively mine Consumer Packaged Goods (CPG) data for key consumer insights
- How to apply best class practices using data to design the right customer communication
- How improving CLV can enhance overall performance
Featuring:
Jennifer Pelino, EVP, Omnichannel, Media Center of Excellence, IRI
12:30 PM
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12:50 PM ET
From Building a Culture to Delivering Real Value
Today’s digital-savvy consumers interact with brands on so many different channels, both online and offline, it’s often challenging for companies to truly understand their customers’ preferences, much less delivering personalized experiences at scale.
In this panel, join Adweek and leaders from Delta Airlines, Bain and Warner Recorded Music as they share their real-world learnings on building a customer-centric culture, and more importantly, how to turn that mentality into a practice that delivers economic value.
Featuring:
Jamison Antoine, Vice President, Global Customer Experience, Warner Recorded Music
Molly Battin, Senior Vice President, Global Brand Marketing, Delta Air Lines
Phil Sager, Partner, Bain & Company
David Kaplan, Performance Marketing and Brand Marketing Editor, Adweek
12:55 PM
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1:15 PM ET
Customer Centricity Goes Beyond Marketing
Customer centricity is more than just a marketing function; it requires an understanding of the customer's journey to deliver the right products and services at the right time. In addition, customer centricity can be the pillar onto which an organization designs its product portfolio to create a frictionless customer experience. Finally, it comes down to recognizing that there is a human behind every touchpoint, and understanding that at the end of the day, consumers still want to interact with people, and not automated responses.
In this session, join Treasure Data's Steve LeTourneau and TrueCar's Beth Mach as they tackle this topic outlining the building blocks for infusing customer centricity into your brand and why prioritizing a customer-centric culture is critical to long-term customer experience success.
Featuring:
Beth Mach, Chief Consumer Officer, TrueCar
Steve LeTourneau, VP, CX Strategy, Treasure Data
1:20 PM
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1:40 PM ET
Earn the Right to Customer-Driven Growth
The most beloved companies are rooted in trust, belief, humanity, and in a deliberate commitment to grow by aligning their values with how they do business. This is how they become part of people’s lives. This is what we all yearn for -- especially now.
In this session, join Adweek and Jeanne Bliss, founder and Chief Executive Officer of Customer Bliss, Co-founder, CXPA.org and global thought leader on customer growth as we discuss the key areas to elevate your company and people in the marketplace, to earn admirable, sustainable growth.
Featuring:
Jeanne Bliss, Founder and Chief Executive Officer, Customer Bliss
Stephanie Paterik, Editor in Chief, Adweek
1:45 PM
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1:50 PM ET
Closing Remarks
Thank you for joining us!
Featuring:
Matt Steinmetz, Vice President, Event Partnerships, Adweek
12:00 PM
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12:05 PM ET
Opening Remarks
Welcoming remarks and a look at the event.
Featuring:
Matt Steinmetz, Vice President, Event Partnerships, Adweek
12:05 PM
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12:25 PM ET
The Growth Triple Play: Creativity, Analytics, and Purpose
The pandemic sped us into a digitized future, compressing decade’s worth of digital adoption into months. Yet, this time of disruption has provided a unique opportunity for marketers to construct new ways to unlock growth. Recent McKinsey & Company research entitled The Growth Triple Play: Creativity, Analytics, and Purpose shows that by unifying creativity, analytics, and purpose, companies can deliver 2 times the growth of their peers. This elite group, comprised of only 7% of companies today – has seamlessly fused these three elements, creating long-term growth and a holistic impact.
In this session, hear from Biljana Cvetanovski, Partner at McKinsey and Company and co-author of The Growth Triple Play, to discuss the ever-evolving role of the CMO and how companies can fuel their next wave of growth.
Featuring:
Biljana Cvetanovski, Partner, McKinsey & Company
David Griner, International Editor, Adweek
12:30 PM
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12:50 PM ET
Disruption: The Catalyst for New Opportunities and Growth
Almost two years into a global pandemic and enterprises across the globe continue to experience seismic shifts in their business, and many are still working through those changes. To find actionable solutions, they must face important questions including, can our organization turn disruptions into real, tangible growth opportunities? How have disruptions shaped the way companies understand and engage with their customers? What role does unified customer data have in helping companies make better decisions amid unexpected changes?
In this session, join Adweek and panelists featuring Marriott, AB InBev, and Campbell Soup Company who will share their unique perspectives as well as first-hand experiences on these questions and more.
Featuring:
Inri Mouchette, Head of Innovation, Campbell Soup Company
Ricardo Ortegon, Global Vice President, MarTech, Anheuser-Busch InBev
Peggy Fang Roe, Global Officer, Customer Experience, Loyalty and New Ventures, Marriott
Matt Steinmetz, Vice President, Event Partnerships, Adweek
12:55 PM
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1:15 PM ET
The Role of Data in Real-Time Marketing and Enterprise Growth
Customer data has always been a strong focus for marketing teams. The next phase of growth for enterprises calls for not only the ability to quickly identify actionable customer insights, but also the mandate to apply these insights across the organization. Getting meaningful value out of data starts with creating “data gravity” -- a scalable, unified and centralized customer data foundation. And the big returns come when data insights get leveraged in real-time by functions beyond marketing.
In this session, join Treasure Data and Daniel Newman Founding Partner and Principal Analyst, Futurum Research as they explore data’s role in transforming businesses and share insights from case studies of companies who successfully leveraged data gravity beyond marketing.
Featuring:
Daniel Newman, Founding Partner and Principal Analyst, Futurum Research
Kazuki Ohta, Founder and Chief Executive Officer, Treasure Data
1:20 PM
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1:40 PM ET
RE:Think Innovation
We all discount the creative work of iconic brands because we think that what we sell is different or unique. It's easy if you have sexy products, big budgets, and household brand names. But in the “real” world there are all kinds of restraints. Those innovative examples don't have anything to do with us. Or do they?
In this session, join best-selling author, and marketing and innovation strategist Carla Johnson shows you how to take inspiration from outside your industry and effectively transplant it into your work. You’ll learn the exact process the world’s most prolific innovators use to come up with great ideas that consistently deliver extraordinary, measurable outcomes. You’ll leave feeling confident to introduce new ideas, make good ideas better, and instill a culture of innovation by everyone.
Featuring:
Carla Johnson, Global Keynote Speaker and Best-Selling Author
1:45 PM
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1:55 PM ET
Closing Remarks
Thank you for joining us!
Featuring:
Kazuki Ohta, Founder and Chief Executive Officer, Treasure Data
Matt Steinmetz, Vice President, Event Partnerships, Adweek