To effectively reach consumers using Web3 strategies, established companies and brands are exploring a variety of approaches to build community while learning to be nimble in identifying and targeting specific audiences.

Avery Akkineni, President of Vayner3 joins Adweek to shares her insights on how the world’s leading enterprises and intellectual property owners can continue to lead the next iteration of the internet, and how this approach will drive deep engagement and relevance-building for new and existing communities.