Pressure to adapt business operations to evolving consumer preferences brought about unparalleled acceleration of the customer experience in 2020. Omnichannel shopping and communication, contactless pick-up, even more personalization are just a few trends that have emerged.

As we return to some semblance of normalcy, marketers must take the 2020 learnings determine what to prioritize when it comes to the customer experience and how to stand out. Join Adweek and CX innovators as we unpack how to satisfy consumer expectations of seamless, personalized and positive experiences. 

Featured Speakers

Grad Conn
Chief Experience Officer

Marcus, by Goldman Sachs

Angie Lee
Global Head of Brand and Marketing

Marcus, by Goldman Sachs

Hilary Quartner
Co-founder and Co-Chief Executive Officer

Marcus, by Goldman Sachs

+ more to be announced!

Agenda Overview

12:00 PM — 12:05 PM ET

Adweek Opening Remarks

Welcoming remarks and a look at the event.


Danny Wright, Chief Brand Officer, Adweek

Danny W




12:05 PM — 12:25 PM ET

Reimagining the Brand-Consumer Relationship

Whether a Fortune 500 company, or a Seed stage startup, one thing remains constant: brand plays a strategic role in any company’s success. And at the core are educated, engaged, and empowered consumers. As brand marketers, what do we need to consider in order to unite a range of stakeholders? Join Adweek as we sit with Angie Lee, Global Head of Brand and Marketing at Samsung Next to discuss how marketing can lead the way to successful CX by setting customer expectations through brand messaging and visibility to boost your brands image.


Angie Lee, Global Head of Brand and Marketing, Samsung Next
Richard Collings, Retail Reporter, Adweek





12:30 PM — 12:55 PM ET

3 Modern Truths that are Revolutionizing Customer Experience

It’s an exciting time to be in marketing because organizations are realizing that their brand is the reflection of the experiences they land with their customers. In this session you will learn about the three fundamental shifts that are transforming customer expectations, and the steps you can take to make your customers happier.


Grad Conn, Chief Experience Officer, Sprinklr
Danny Wright, Chief Brand Officer, Adweek





1:00 PM — 1:20 PM ET

Developing a Natural Relationship with Customers

With launching a startup brand just weeks before a global pandemic, Hilma founders were put to the test on how to efficiently engage with their new customers. Hilary Quartner, Co-founder and Co-Chief Executive Officer joins Adweek to discuss how the health brand has created a unique relationship with its customers to play a significant role in the growth of the business.


Hilary Quartner, Co-founder and Co-Chief Executive Officer, Hilma
Paul Hiebert, CPG Reporter, Adweek

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1:25 PM — 1:30 PM ET

Adweek Closing Remarks

Thank you for joining!


Danny Wright, Chief Brand Officer, Adweek

Danny W




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