Pressure to adapt business operations to evolving consumer preferences brought about unparalleled acceleration of the customer experience in 2020. Omnichannel shopping and communication, contactless pick-up, even more personalization are just a few trends that have emerged.
As we return to some semblance of normalcy, marketers must take the 2020 learnings determine what to prioritize when it comes to the customer experience and how to stand out. Join Adweek and CX innovators as we unpack how to satisfy consumer expectations of seamless, personalized and positive experiences.
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