12:00 PM — 12:05 PM ET
Adweek Opening Remarks
Welcoming remarks and a look at the event.
Featuring:
Danny Wright, Chief Brand Officer, Adweek
12:05 PM — 12:25 PM ET
Reimagining the Brand-Consumer Relationship
Whether a Fortune 500 company, or a Seed stage startup, one thing remains constant: brand plays a strategic role in any company’s success. And at the core are educated, engaged, and empowered consumers. As brand marketers, what do we need to consider in order to unite a range of stakeholders? Join Adweek as we sit with Angie Lee, Global Head of Brand and Marketing at Samsung Next to discuss how marketing can lead the way to successful CX by setting customer expectations through brand messaging and visibility to boost your brands image.
Featuring:
Angie Lee, Global Head of Brand and Marketing, Samsung Next
Richard Collings, Retail Reporter, Adweek
12:30 PM — 12:55 PM ET
3 Modern Truths that are Revolutionizing Customer Experience
It’s an exciting time to be in marketing because organizations are realizing that their brand is the reflection of the experiences they land with their customers. In this session you will learn about the three fundamental shifts that are transforming customer expectations, and the steps you can take to make your customers happier.
Featuring:
Grad Conn, Chief Experience Officer, Sprinklr
Danny Wright, Chief Brand Officer, Adweek
1:00 PM — 1:20 PM ET
Developing a Natural Relationship with Customers
With launching a startup brand just weeks before a global pandemic, Hilma founders were put to the test on how to efficiently engage with their new customers. Hilary Quartner, Co-founder and Co-Chief Executive Officer joins Adweek to discuss how the health brand has created a unique relationship with its customers to play a significant role in the growth of the business.
Featuring:
Hilary Quartner, Co-founder and Co-Chief Executive Officer, Hilma
Paul Hiebert, CPG Reporter, Adweek
1:25 PM — 1:30 PM ET
Adweek Closing Remarks
Thank you for joining!
Featuring:
Danny Wright, Chief Brand Officer, Adweek
