Pressure to adapt business operations to evolving consumer preferences brought about unparalleled acceleration of the customer experience in 2020. Omnichannel shopping and communication, contactless pick-up, even more personalization are just a few trends that have emerged.

As we return to some semblance of normalcy, marketers must take the 2020 learnings determine what to prioritize when it comes to the customer experience and how to stand out. Join Adweek and CX innovators as we unpack how to satisfy consumer expectations of seamless, personalized and positive experiences. 

Featured Speakers

Dustin Cohn
Head of Brand and Marketing, Consumer and Investment Management

Marcus, by Goldman Sachs

Hilary Quartner
Co-founder and Co-Chief Executive Officer

Marcus, by Goldman Sachs

+ more to be announced!

Agenda Overview


12:00 PM — 12:05 PM ET

Adweek Opening Remarks

Welcoming remarks and a look at the event.

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 




12:05 PM — 12:25 PM ET

Scaling and Evolving for a Personalized Customer-First Experience

Financial services companies are navigating how to maximize the customer experience and continue to scale amidst a challenging environment, while keeping customers and their needs at the center. Dustin Cohn, the head of brand marketing for the Consumer and Wealth Management division at Goldman Sachs, which includes Marcus by Goldman Sachs, shares key insights behind the firm’s customer-first strategy, how it has evolved, and its continued growth.

 

Featuring:
Dustin Cohn, Head of Brand and Marketing, Consumer and Investment Management, Marcus by Goldman Sachs

Dustin C

 

 

 




12:30 PM — 12:50 PM ET

Sprinklr

Session details to be announced.




12:55 PM — 1:15 PM ET

Session details to be announced.

Session details to be announced.




1:20 PM — 1:40 PM ET

Developing a Natural Relationship with Customers

With launching a startup brand just weeks before a global pandemic, Hilma founders were put to the test on how to efficiently engage with their new customers. Hilary Quartner, Co-founder and Co-Chief Executive Officer joins Adweek to discuss how the health brand has created a unique relationship with its customers to play a significant role in the growth of the business.

 

Featuring:
Hilary Quartner, Co-founder and Co-Chief Executive Officer, Hilma

Hilar yQ

 

 

 




1:40 PM — 1:45 PM ET

Adweek Closing Remarks

Thank you for joining!

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 



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