The rise of retail media — and the growing pool of consumer data — is giving marketers a clearer picture of how their campaigns impact consumer actions, with retail media providing critical connective tissue. For brand marketers, one of the main virtues of retail media is the ability to deliver closed-loop measurement, which allows advertisers to understand the impact of their ad spend all the way to the point of purchase — at scale.

In this session, Brenda Tuohig will review the opportunity retail media presents today for marketers and predictions for what’s to come in the retail media space.