The rise of retail media — and the growing pool of consumer data — is giving marketers a clearer picture of how their campaigns impact consumer actions, with retail media providing critical connective tissue. For brand marketers, one of the main virtues of retail media is the ability to deliver closed-loop measurement, which allows advertisers to understand the impact of their ad spend all the way to the point of purchase — at scale.

In this session, Brenda Tuohig will review the opportunity retail media presents today for marketers and predictions for what’s to come in the retail media space.

Walgreens Advertising Group (wag) helps brands maximize ROI through data-led execution and optimization on Walgreens owned platforms. By combining the scale of more than 9,000 stores and 100+ million loyalty members with advanced data modeling, wag delivers unique and custom-built audiences tailored to brand goals and objectives.

In this session, Luke Kigel will discuss the impetus of the launch of wag and explain their new self-serve solution through The Trade Desk, which allows advertisers to tie campaign performance to Walgreens sales data. Learn how these new solutions give brand advertisers the ability to serve more relevant, personalized ads to consumers while avoiding duplication.

It’s no question that retail media is surging this year. In this final session, we will deep dive into the evolution of retail media and what’s causing the boom right now.

Hear from a panel of experts about the solutions that The Trade Desk and wag have built together to blaze the trail for the future of retail media and how one major brand, Bayer, is taking advantage of the new opportunities that retail media and this solution specifically has created.