Walgreens Advertising Group (wag) helps brands maximize ROI through data-led execution and optimization on Walgreens owned platforms. By combining the scale of more than 9,000 stores and 100+ million loyalty members with advanced data modeling, wag delivers unique and custom-built audiences tailored to brand goals and objectives.

In this session, Luke Kigel will discuss the impetus of the launch of wag and explain their new self-serve solution through The Trade Desk, which allows advertisers to tie campaign performance to Walgreens sales data. Learn how these new solutions give brand advertisers the ability to serve more relevant, personalized ads to consumers while avoiding duplication.