What do consumers want from their advertising experience? What personal information are they willing to share, and what do they expect in return? Join Adweek and Viant as we explore what consumers really want from their ad experiences based on first-hand research and what solutions are available to drive personalization. 

The Speaker Lineup Includes

Luke Lambert

Executive Vice President, Head of Activation 

Sarah Stalnecker

Global Director of Data Privacy 

Chris Vanderhook

Chief Operating Officer, Co-founder and Board Member

Tim Vanderhook

Chief Executive Officer, Co-founder and Chairman 

Stuart Feil

Vice President, Branded Content 

Lucinda Southern

Media Editor

Agenda Overview

1:00 PM - 1:05 PM
Adweek Opening Remarks

Welcoming remarks and a look at the event

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 

1:05 PM - 1:30 PM
Can the Digital Ad Experience Be Saved?

Join Adweek and Viant as we unveil new research findings on what customers really want from the ads they see. We'll examine what constitutes a great ad experience, why personalization matters and dive into consumers' views of the value of providing brands with their information. Plus: Learn how clients are putting these insights into use.

 

Featuring:
Luke Lambert, Executive Vice President, Head of Activation, OMD
Sarah Stalnecker, Global Director of Data Privacy, New Balance
Tim Vanderhook, CEO and Co-Founder, Viant Technology
Stuart Feil, VP of Branded Content, Adweek

LLSSTVSF

 

 

 

1:30 PM - 1:50 PM
Why the Household is Key To Driving Personalization

Tune in to hear from Adweek and Viant as we discuss why the household needs to be at the center of marketers’ targeting and measurement strategies, especially as the end of the cookie draws near. We’ll explore how this approach can create better customer experiences as well as why people-based identifiers, along with first-party data, will allow marketers to reach customers outside of the walled gardens.

 

Featuring:
Chris Vanderhook, COO and Co-Founder, Viant Technology
Lucinda Southern, Media Editor, Adweek

CVLS

 

 

 

1:50 PM - 1:57 PM
Audience Q&A
 
1:57 PM - 2:00 PM
Adweek Closing Remarks

Thank you for joining us!

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 

Time Zone: (UTC-05:00) Eastern Time (US & Canada) [Change Time Zone]

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