What do consumers want from their advertising experience? What personal information are they willing to share, and what do they expect in return? Join Adweek and Viant as we explore what consumers really want from their ad experiences based on first-hand research and what solutions are available to drive personalization.
The Speaker Lineup Includes
|1:00 PM - 1:05 PM|
Adweek Opening Remarks
Welcoming remarks and a look at the event
|1:05 PM - 1:30 PM|
Can the Digital Ad Experience Be Saved?
Join Adweek and Viant as we unveil new research findings on what customers really want from the ads they see. We'll examine what constitutes a great ad experience, why personalization matters and dive into consumers' views of the value of providing brands with their information. Plus: Learn how clients are putting these insights into use.
|1:30 PM - 1:50 PM|
Why the Household is Key To Driving Personalization
Tune in to hear from Adweek and Viant as we discuss why the household needs to be at the center of marketers’ targeting and measurement strategies, especially as the end of the cookie draws near. We’ll explore how this approach can create better customer experiences as well as why people-based identifiers, along with first-party data, will allow marketers to reach customers outside of the walled gardens.
|1:50 PM - 1:57 PM|
|1:57 PM - 2:00 PM|
Adweek Closing Remarks
Thank you for joining us!
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