Welcoming remarks and a look at the event

Featuring:
Matt Steinmetz, Vice President, Event Partnerships, Adweek

Join Adweek and Viant as we unveil new research findings on what customers really want from the ads they see. We'll examine what constitutes a great ad experience, why personalization matters and dive into consumers' views of the value of providing brands with their information. Plus: Learn how clients are putting these insights into use.

Featuring:
Luke Lambert, Executive Vice President, Head of Activation, OMD
Sarah Stalnecker, Global Director of Data Privacy, New Balance
Tim Vanderhook, CEO and Co-Founder, Viant Technology
Stuart Feil, VP of Branded Content, Adweek

Tune in to hear from Adweek and Viant as we discuss why the household needs to be at the center of marketers’ targeting and measurement strategies, especially as the end of the cookie draws near. We’ll explore how this approach can create better customer experiences as well as why people-based identifiers, along with first-party data, will allow marketers to reach customers outside of the walled gardens.

Featuring:
Chris Vanderhook, COO and Co-Founder, Viant Technology
Lucinda Southern, Media Editor, Adweek

Thank you for joining us!

Featuring:
Matt Steinmetz, Vice President, Event Partnerships, Adweek