Join us for our Kickoff Soirée at ADWEEK House where we'll mix and mingle, sip a rosé and toast to an incredible week ahead of insightful conversations, creative inspiration and valuable connections at Cannes Lions.

Stop by ADWEEK House to recharge, refresh and network at our rooftop just off the Croisette with coffee, sips and snacks. Check out who is on the mic at ADWEEK's Studio and get snapped in our photo nook. Enjoy our signature cocktail, the ADWEEK 45, honoring our birthday this year. Mix, mingle and connect with familiar and new faces—as well as some of the ADWEEK team.

Join in the conversation to explore how the allure of entertainment and gaming cultivates consumer passion and captures their hearts and wallets alike. Discover how brands are authentically engaging with communities who are eager to invest in all these experiences have to offer.

The explosive growth of retail media has transformed how brands can target and engage customers throughout their shopping journey. Explore why the continued evolution of this medium is exciting marketers, advertisers, and retailers alike and how it is reshaping commerce strategies that are contributing to unprecedented business growth.

Explore the balance between data-driven decision-making and emotional connection. Participants will explore how technology augments traditional marketing strategies while emphasizing the irreplaceable role of human intuition in crafting compelling narratives and fostering authentic brand relationships.

Unpack how the integration of data, analytics, research, and metrics is revolutionizing marketing strategies, enabling precision targeting and personalized experiences. Discover how insights-driven approaches are empowering today’s marketers to optimize campaigns, measure performance effectively, and adapt dynamically to changing consumer preferences in real-time.

Stop by ADWEEK House to recharge, refresh and network at our rooftop just off the Croisette with coffee, sips and snacks. Check out who is on the mic at ADWEEK's Studio and get snapped in our photo nook. Enjoy our signature cocktail, the ADWEEK 45, honoring our birthday this year. Mix, mingle and connect with familiar and new faces—as well as some of the ADWEEK team.

Stop by ADWEEK House to recharge, refresh and network at our rooftop just off the Croisette with coffee, sips and snacks. Check out who is on the mic at ADWEEK's Studio and get snapped in our photo nook. Enjoy our signature cocktail, the ADWEEK 45, honoring our birthday this year. Mix, mingle and connect with familiar and new faces—as well as some of the ADWEEK team.

Explore the dynamics of how marketers and industry professionals find spaces to take risks through imaginative storytelling, and how they are tapping into everything from consumer culture, the creator economy and technology to refresh their strategies to deliver unparalleled brand experiences. 

The emergence of scaled data sets from customer loyalty and incentive programs is creating a valuable, holistic picture of consumers with the ability to reach them in more meaningful ways across more dedicated touch points than ever before. Come explore the dynamic opportunities for companies cultivating their first-party data that enable them to engage customers in innovative ways and build new advertising businesses, while unlocking powerful insights for brands and agencies.

Join colleagues from businesses and brands across the globe as we unravel the complexities of navigating diverse cultures, languages, and complex social and market dynamics that inform and inspire global marketing strategies. From localization tactics to understanding geopolitical trends, we will explore the opportunities and challenges of building successful campaigns that resonate with audiences worldwide and drive sustainable growth in an endlessly interconnected marketplace.
 

Stop by ADWEEK House to recharge, refresh and network at our rooftop just off the Croisette with coffee, sips and snacks. Check out who is on the mic at ADWEEK's Studio and get snapped in our photo nook. Enjoy our signature cocktail, the ADWEEK 45, honoring our birthday this year. Mix, mingle and connect with familiar and new faces—as well as some of the ADWEEK team.

Stop by ADWEEK House to recharge, refresh and network at our rooftop just off the Croisette with coffee, sips and snacks. Check out who is on the mic at ADWEEK's Studio and get snapped in our photo nook. Enjoy our signature cocktail, the ADWEEK 45, honoring our birthday this year. Mix, mingle and connect with familiar and new faces—as well as some of the ADWEEK team.

The characteristics that define today’s consumer signify a transformative shift in how businesses are engaging with a more dynamic, highly informed, and financially conscious audience. As society becomes increasingly interconnected and influenced by shifting climates, marketers are embracing the distinctive traits and behaviors of audiences to unlock new brand opportunities. Explore how brands are rethinking their strategies to ensure their efforts resonate and reflect the values and preferences of consumers while simultaneously driving business and brand growth.

No industry has benefited more from the evolving television landscape than that of sports. With added streaming and digital avenues to watch games and sport content, brands are taking note. Hear how brand leaders, sport franchises and athletes alike are leveraging  the power of TV's reach to engage with some of the most dedicated and loyal audiences in market.

Join us for cocktails and conversations, with tunes by DJ MICK, as we celebrate this year’s Creative 100! Now in its tenth year, ADWEEK’s Creative 100 honors the masters of creativity across the marketing world. ADWEEK selects the leading creators, innovators and talent for their daring, outstanding and inspirational work.