Boosting brand visibility and forging deeper connections with consumers are included in the myriad of ways brands can leverage sports partnerships to achieve their marketing objectives. In this session, Andrea Brimmer and Kristyn Cook will uncover the secrets behind successful sports sponsorship and the compelling reasons why brands continue to invest in the game. 

From case studies to insights from their work at Ally Financial and State Farm, join us as they dive into how brands measure ROI and craft impactful strategies that resonate in the hearts and minds of sports enthusiasts, and why this is an arena brands want to be a part of.