Sports are on fire
Now more than ever, brands are seeking ways into the sports world as never before, and brands that have always been there are diving in more deeply. In the evolving sports marketing landscape, industry leaders must lean into new, innovative opportunities to grow their brands, integrating digital technology and delivering engaging fan experiences that wow while keeping a focus on inclusivity and sustainability. All while driving shrewd data plans that enable their sports-marketing work to drive as much business growth as possible.
Join us for the first annual Adweek Sports Marketing Summit to explore the new sports events, platforms, fan insights, and cultural impacts that can unlock exciting wins for marketers
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#SportsMarketingSummit
DIVE INTO SPORTS MARKETING SUMMIT TOPICS
DIGITAL TRANSFORMATION
IN SPORTS MARKETING
How technology and digital platforms are reshaping the way sports events are marketed, including virtual reality and interactive apps.
THE EXPLOSIVE GROWTH
OF WOMENS SPORTS
How technology and digital platforms are reshaping the way sports events are marketed, including virtual reality and interactive apps.
GLOBALIZATION
OF SPORTS MARKETING
How sports marketing is evolving on a global scale, including the challenges and opportunities of marketing sports to a worldwide audience.
FAN ENGAGEMENT
AND EXPERIENCE
How sports organizations can enhance fan engagement through personalized experiences, social media, and interactive content.
DIVERSITY AND INCLUSION
IN SPORTS MARKETING
The importance of diverse representation in sports marketing campaigns and how to promote inclusivity.
THE FUTURE
OF SPORTS MARKETING
Future trends and challenges in the sports marketing industry and how businesses can prepare for them.
SUSTAINABILITY
IN SPORTS
Eco-friendly practices and how sports organizations can market their commitment to environmental sustainability.
CONTENT CREATION
AND STORYTELLING
Eco-friendly practices and how sports organizations can market their commitment to environmental sustainability.
THE BROADCASTING
BUSINESS
As linear continues to decline, sports remain one of the singular bright spots. Ahead of the upfront, the future of sports broadcasting and sports television.
Event PAsses
Please take a moment to review eligibility criteria for the pass types. If you accidentally register for the incorrect pass type (based on your organization and role) you will be notified via email and required to correct your pass type. If you have any questions regarding eligibility, please contact us here and we will be happy to assist you in selecting the correct pass type.
Special discounts are available for Adweek+ Subscribers, undergrad students, non-profits and teams—inquire here.
Save 50% on Passes Until January 6th
In-Person Pass Benefits Include
In-person access to two days of insightful sessions with sport marketing and industry leaders.
Unrivaled networking: make industry connections during networking breaks, meals and the evening cocktail reception.
Unlimited access to on-demand content for one year.
BRAND MARKETER PASS
Pass Eligibility
You are currently employed at a consumer brand (eg. retail, food & beverage, travel, consumer electronics, CPG, automotive, retail banking, entertainment and sports), in a marketing, brand or product management, management, creative, innovation, production, social media, or operations role.
Or, you are a B2B marketer not doing business in the marketing, advertising or media industry (you are not employed at an agency, media, mar-tech, ad-tech organization or other solution provider serving the marketing, agency and media industry).
Agency and Media PASS
Pass Eligibility
You are currently employed at an agency or media organization (includes digital, TV and print media) Or you are a consultant.
Technology, Software, Solution Provider PASS
Pass Eligibility
You are currently employed at a business technology (mar-tech, ad-tech) organization, or other vendor or solution provider whose primary business is providing a service or solution to consumer brands and other businesses. Limited to 3 attendees per company.
VIRTUAL PASS
Pass Benefits
Unlimited virtual access to all Main Stage session content live and on-demand for one year.