From Entrepreneur to Athlete: Driving the Evolution of Golf and Branding
Thursday, May 9, 2024, 4:10 PM - 4:35 PM
Join Michelle Wie West as she shares her transformation from athlete to investor and entrepreneur. Gain insights into the evolution of her personal brand and the factors influencing her endorsement decisions pre- and post-retirement. Don’t miss this opportunity to hear from Wie West on the transformation of the sport and business of golf and the future it holds for athletes and brands.