Tammy Henault
Chief Marketing Officer
NBA
As Chief Marketing Officer of the NBA, Tammy Henault leads all global marketing efforts for the NBA and its affiliate leagues to engage fans and further the organization's mission to inspire and connect people everywhere through the power of basketball. Additionally, she plays a leading role in the development of the NBA's Next Gen platform, working hand-in-hand with the product and content teams on the NBA App and NBA ID, the league's global membership program offering fans benefits and rewards.
Prior to joining the NBA in November 2022, Henault worked eight years at Paramount Global, most recently as Senior Vice President, Marketing, Streaming of Paramount+. She managed a team of more than 150 employees responsible for brand, partnership and performance marketing as well as audience development, customer acquisition and retention. In 2021, Henault led the marketing strategy for the global launch of Paramount+, which was named the year's No. 1 fastest growing brand in America by Morning Consult and drove record subscriptions. During her tenure at Paramount Global, she led award-winning campaigns for more than 100 original and exclusive shows and movies, including 1883, Halo, Star Trek: Discovery and The Good Fight, live sports programming and other original library content, and led the go-to-market strategy for CBS All Access, the first direct-to-consumer subscription service for a major U.S. television network.
Henault previously served as Managing Director of Consumer Marketing for Digital Products at The New York Times, where she led the acquisition and retention marketing team for the publication’s highly successful digital subscription business. She also held various direct-to-consumer and performance marketing positions at PEOPLE, TIME and InStyle magazine divisions.
A 2021 Ad Age 40 Under 40 honoree, Henault earned her MBA from New York University’s Stern School of Business and a bachelor’s degree from the University of Pennsylvania.
Prior to joining the NBA in November 2022, Henault worked eight years at Paramount Global, most recently as Senior Vice President, Marketing, Streaming of Paramount+. She managed a team of more than 150 employees responsible for brand, partnership and performance marketing as well as audience development, customer acquisition and retention. In 2021, Henault led the marketing strategy for the global launch of Paramount+, which was named the year's No. 1 fastest growing brand in America by Morning Consult and drove record subscriptions. During her tenure at Paramount Global, she led award-winning campaigns for more than 100 original and exclusive shows and movies, including 1883, Halo, Star Trek: Discovery and The Good Fight, live sports programming and other original library content, and led the go-to-market strategy for CBS All Access, the first direct-to-consumer subscription service for a major U.S. television network.
Henault previously served as Managing Director of Consumer Marketing for Digital Products at The New York Times, where she led the acquisition and retention marketing team for the publication’s highly successful digital subscription business. She also held various direct-to-consumer and performance marketing positions at PEOPLE, TIME and InStyle magazine divisions.
A 2021 Ad Age 40 Under 40 honoree, Henault earned her MBA from New York University’s Stern School of Business and a bachelor’s degree from the University of Pennsylvania.