Frank Amorese is the Vice President: Media, Partnerships and Creative Studio at HEINEKEN USA. At HEINEKEN Frank is responsible for finding the connection points to consumers through the lens of paid media, brand partnerships and creating awe-inspiring on-site experiences with partners including Formula 1, The US Open, UEFA Champions League, Coachella, and Fox’s Big Noon Kickoff. Frank has been with Heineken USA for twelve years, and before that worked on the media agency side working across an array of categories including personal care, fashion, and tech.