Amanda Chin
Amanda Chin
Senior Vice President, Marketing
Golden State Warriors
Amanda Chin is entering her ninth season with the Warriors, first as Senior Vice President, Marketing. In her current role, Chin oversees the team’s Marketing Operations, Social Media, Studio, and Game Entertainment teams.

Chin manages the Warriors’ marketing strategy and integrated brand campaigns, including the teams on-court identity. She has led several season-long campaigns anchored in the team’s uniform design, including the 2022-23 ‘Empowered’ campaign, a homage to women in the community, as depicted with a yellow rose on the team’s Nike City Edition uniforms. Her previous notable campaigns include the 2021-22 ‘Warriors Origins’ uniform, a modern-era spin on the team’s 1961-62 road uniform, worn to commemorate the franchise’s 75th Anniversary, and the 2020-21 ‘Oakland Forever’ City Edition uniform, inspired by the team’s uniforms worn during the 1997-2010 seasons, which included the 2007 We Believe playoff run.

Chin led the franchise through its 2019 identity and logo update, which launched during the team’s inaugural year at Chase Center, 2019. The refresh reflected a more accurate portrayal of the Bay Bridge, adding in subtle details on the bridge span, to represent the Warriors’ standing as the Bay Area’s professional basketball team.

During her tenure, the franchise has established itself as a global brand, popularizing campaigns such as Strength In Numbers, putting Chase Center on the map as a top entertainment destination, and setting several digital growth records. With a combined 70 million followers across all social media platforms, the Warriors are the most-followed team in professional sports. While leading the NBA in engagements on Instagram, Facebook and Twitter, the Warriors became the first North American professional sports team to hit the 20, 25 and 30 million followers threshold on Instagram, while being the first team to hit 5 million followers on TikTok. During the 2022-23 NBA season, the Warriors were named ‘Best in Sports Social Media’ at the Webby Awards, for the team’s 2022 NBA Playoffs campaign, “Gold Blooded.” Additionally, the team has over 16 million followers combined across three Chinese social media platforms and became the second team in the NBA to launch a native Japanese social media presence on several platforms, resulting in the team receiving the 2022 Hashtag Sports “Excellence in Multicultural Storytelling” award.

During the 2022-23 NBA season, under Chin’s guidance, the Warriors Studio team earned two San Francisco/Northern California EMMY Awards, while being nominated for four additional honors. Additionally, the team won 21 TELLY Awards, including four gold, 12 silver, and four bronze, across 11 categories, showcasing the team’s work across video, television, production, advertising and publishing.

Chin spent four seasons as Vice President, Marketing, from 2019-2022, and four seasons as Senior Director, Marketing, from 2015-19. She worked for the National Basketball Association (NBA) for three seasons, from 2012-15, in the league’s marketing office.

Prior to her time at the NBA, Chin worked at New York-based advertising agencies including, Wieden + Kennedy and Young & Rubicam.

Chin serves as a Board Member of BAYCAT, which works to address racial, gender and economic inequity by creating powerful, authentic media while diversifying the creative industry. Originally from New York, Chin earned her Bachelor’s degree in Advertising and Marketing Communications from the State University of New York, FIT.