Gina Waldhorn
Gina Waldhorn
Chief Marketing Officer
Sports Innovation Lab
Gina Waldhorn is the Chief Marketing Officer of Sports Innovation Lab, a fan intelligence and research company that works with more than 50 of the world’s largest sports brands and tech organizations including the NFL, NHL, Facebook, Google, and Coca-Cola. As CMO, Gina brings Sports Innovation Lab’s brand and data to life through content, storytelling, and innovative partner activations.

Previously, Gina served as president of the invention community and consumer products brand Quirky, and prior to that she founded innovation boutique Evolution where she created global startup initiatives for brands including Mondelez International, Anheuser-Busch InBev, Nestle, and Dell. She began her career at global agencies Carat and GroupM, where she led communications planning for P&G, and managed programs including UPS’s sponsorship of the NFL.

Gina is an experienced innovation practitioner who was named one of Entrepreneur Magazine's Most Daring Entrepreneurs. She has also taken home a Young Cannes Lion Award, IAB MIXX Award, and was recognized as a Game Changer by Advertising Women of New York. Gina achieved a Master of Arts in Global Marketing from Emerson College in Boston, and is a proud mom to two boys and one very naughty pup named Rowlf.