Josh Goodstadt
Josh Goodstadt
Chief Commercial Officer
Josh Goodstadt currently serves as the Chief Commercial Officer of THINK450, the for-profit licensing, marketing and partnerships arm of the National Basketball Players Association (NBPA).

In his role, Goodstadt oversees existing group licensing partnerships on behalf of all players while creating substantive, disruptive business opportunities across all licensing categories. Under Goodstadt’s leadership, THINK450 has secured more than 80 licensing partners including brands like Nike, Fanatics, NBA 2K, DraftKings, FanDuel and Chase. His passion for sports and entertainment complements his ability to create innovative deals and broker vital relationships for the NBPA. Before stepping into his current appointment in 2023, Goodstadt previously served as the Executive Vice President of Licensing for THINK450.

Prior to joining the NBPA in 2017, Goodstadt was Vice President of Global Licensing and Retail at HBO. For over a decade, he directed all operations pertaining to licensing and retail of consumer products worldwide, along with the development and release of merchandise and new product categories across HBO’s original programming franchises including Game of Thrones, True Blood, The Sopranos, and Sex and the City. At HBO, his range of licensing categories included apparel, food and beverage, gaming hard goods and collectibles.

Before his tenure at HBO, Goodstadt served as the NFLPA’s Assistant Vice President of Licensing, where he managed business relationships of more than 25 licensees for the video game, wireless and fantasy categories, including EA Sports,, Yahoo!, CBS Sportsline and Fox Sports. Additionally, he oversaw trading cards and collectibles, managing relationships with more than 40 licensees.

Goodstadt holds a Bachelor of Science in Kinesiology from the University of Maryland and a Master’s in Marketing from the Johns Hopkins Carey Business School.