Algorithms are reshaping how consumers discover, compare and buy — but optimizing the next transaction isn’t the same as earning the next choice. Join us to explore what truly drives loyalty as commerce becomes more automated, from delivering relevant value beyond blanket discounting to connecting digital discovery with meaningful in-store and online experiences. We’ll unpack how behavioral insights, AI-integrations and more accessible technology are helping brands and retailers understand the moments that influence purchase — and, more importantly, what turns that purchase into repeat preference.