LLMs are creating a new advertising environment - and new possibilities for how people discover information, make decisions, and connect with brands. As this channel evolves, what will trust, transparency, and measurement look like, and how will advertisers’ expectations evolve alongside it?

In this conversation, leaders from OpenAI, Omnicom Media, and Integral Ad Science, will explore the future of advertising in conversational AI. Together, they will discuss how the industry can create relevant, valuable consumer experiences while giving marketers the transparency and measurement needed to understand and evaluate this emerging channel.