When navigating the marketing of a legacy brand, leaders must lean into their well-known, pre-existing narratives as they work to positively shift and redefine their identity. Celebrating what makes a brand unique in their space is key to this.

Join Melissa Hobley, Global CMO of Tinder, as she highlights their first-ever, global campaign, featuring the representation and diversity that is crucial to their brand, and how doing so has found success amongst both millennial and Get Z audiences.