Ongoing signal loss has accelerated a new emphasis on first-party data. Complementary to first-party data, behavioral and digital identity also remain fundamental assets in any marketer’s toolbox. These combined assets provide opportunities for brands to unlock deeper, richer and more scalable insights into current – and potential – customers.

Join industry leaders aboard the Experian yacht for cocktails and a discussion exploring how a mix of signals helps to define and engage audiences, inject creativity into the overall customer experience, and influence ad inventory and delivery within a brand’s ecosystem to spur business growth.