Consumers have more deciding power than ever before and as they seek content and information from trusted sources found outside walled gardens, the opportunity for marketers to reach new audiences across the ever-expanding digital landscape grows. The next big challenge for brands becomes how to create digital experiences in the open web that not only capture but sustain consumer attention beyond the advertised moment.

Join Adweek in discussion with Faye Liddle-Moore, Global Head of Brand Studio at Outbrain and other industry leaders as they explore the creative strategies and tools they are using to predict engagement with new audiences. Hear how innovative content produced from these insights can help enhance the consumer experience and expand your brand community.