Adweek, in partnership with Amazon Advertising, invites you to the second annual Adweek at Home summit kicking off Monday, June 14. The week-long program welcomes the world’s most influential marketers to share insights on the power of audio, the role of brand purpose, creativity and their intersection with technology.
+ more to be announced soon!
Recalibrating Your Brand Purpose
Globally, 94 percent of consumers say it’s imperative that the companies they engage with have a strong sense of purpose, per New York-based Zeno Group. With a turbulent year behind us, that has proven to be the case. But it’s easier said than done. Amidst the pandemic, marketers have had to contend with the largest brand marketing reset, perhaps ever. And that posed a challenge to purpose-driven efforts that have remained both authentic and on-brand.
Join Adweek, in partnership with Amazon Advertising, as we explore actionable ways to leverage purpose in order to break through the uncertainty to create authentic human connections.
Tapping Into the Power of Audio
First, platform players cracked the code on text and emojis, then came GIFs and video. And now, marketers are tuning into the oldest, but newest (digitally), form of media: audio. From Clubhouse, now topping over 8 million downloads, to Twitter experimenting with Spaces and Facebook’s tests of its own Rooms, the choices, and opportunities for leveraging audio marketing will grow even more complex.
Adweek, in partnership with Amazon Advertising, invites you to take a deep dive into the benefits and challenges, the key players, and what marketers should consider in this new era of sound.
Marrying Marketing and Technology
Today’s consumers enjoy an unprecedented level of personalization, which, in turn, raises the bar for brands’ targeted and very specific interaction with them. Now brands have more information than ever about consumer preferences, channels for reach, and interests to create more customized experiences at scale. As data becomes more infused into the equation, marketers face juggling advances in technology, streamlined customer experiences, and the need to be mindful of privacy concerns.
Join Adweek, in partnership with Amazon Advertising, to explore the current state of marketing and technology including tips and tricks in balancing creativity and technology.
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