12:00 PM — 12:05 PM ET
Adweek Opening Remarks
Welcoming remarks and a look at the event.
Featuring:
Danny Wright, Chief Brand Officer, Adweek
12:05 PM — 12:25 PM ET
Sustainable Beauty for All
Unilever’s vegan beauty brand Love Beauty and Planet debuted in 2018 with the mission of bringing affordable, sustainable and vegan products to the masses. Now, the brand is continuing its journey to make the planet a little cleaner, greener and more beautiful by committing to net zero emissions and making 100% of its packaging recyclable, compostable or reusable by 2030. Join Adweek as we sit down with Love Beauty and Planet’s Sonika Malhotra, Co-founder and Global Brand Director, to discuss best practices for maintaining a purposeful mission.
Featuring:
Sonika Malhotra, Co-founder and Global Brand Director, Love Beauty and Planet
Richard Collings, Retail Reporter, Adweek
12:30 PM — 12:50 PM ET
When Brands Take a Stand for Social Justice
Today, customers expect brands to share their values and take a stand on the issues that matter. That’s what LIFEWTR is doing in collaboration with Amazon. This year, the premium water brand created Black Art Rising, a digital art exhibit celebrating the work of Black creatives. They also launched limited-edition bottles featuring works from the artists and highlighted Black-owned businesses on Amazon. In this session, Adweek’s Editor-in-Chief joins LIFEWTR and Amazon Advertising in conversation about how brands can connect with customers on the most important issues of our time.
Featuring:
Michael Smith, Senior Director, LIFEWTR
Kate McCagg, Head of Custom Ads, International, Amazon Advertising
Kristin Turner, UX Principal Designer/Design Co-Lead of Black Employee Network, Amazon
Stephanie Paterik, Editor in Chief, Adweek
12:55 PM — 1:15 PM ET
Sustainability’s Role in Brand Purpose
Sustainability and environmental consciousness have taken center stage as leading factors in consumer purchasing trends. As a result brands are taking increased action into sourcing materials and products in an effort to improve their environmental actions.
Join Adweek as we sit down with leaders from Everlane, Imperfect Foods, and IKEA to talk about their growing sustainable efforts and additional plans for the future.
Featuring:
Sophie Bambuck, Chief Marketing Officer, Everlane
Maddy Rotman, Head of Sustainability, Imperfect Foods
Shideh Hashemi, Chief Marketing Officer, North America, IKEA
Shannon Miller, Creative and Inclusive Editor, Adweek
1:20 PM — 1:40 PM ET
Scaling Brand Purpose with Supergoop!
Join Supergoop!'s founder Holly Thaggard and Chief Executive Officer Amanda Baldwin for a conversation on what brand purpose means to their brand, how Supergoop! has scaled the business globally while staying true to their original mission of stopping the skin cancer epidemic, and the importance of an authentic brand mission.
Featuring:
Holly Thaggard, Founder and Chair of the Board, Supergoop!
Amanda Baldwin, Chief Executive Officer, Supergoop!
Terry Stanley, Senior Editor, Adweek
1:40 PM — 1:45 PM ET
Adweek Closing Remarks
Thank you for joining us!
Featuring:
Danny Wright, Chief Brand Officer, Adweek
12:00 PM — 12:05 PM ET
Adweek Opening Remarks
Welcoming remarks and a look at the event.
Featuring:
Danny Wright, Chief Brand Officer, Adweek
12:05 PM — 12:25 PM ET
Audio as an Amplifier
Working in the streetwear and sneaker industry was a dream of Bimma Williams from a young age. Through hard work and hustle Williams reached his goal with a career spanning Nike, Adidas and Saucony but soon after realized that not all opportunities were created equal. With that in mind, Williams launched Claima Stories, a leading podcast that aims to empower a new generation of BIPOC creatives to 'claim a seat at the table' through candid stories and aspirational advice from other leading creative entrepreneurs. Join Bimma as he sits down with Adweek to discuss the power of podcasts and opening opportunities for all.
Featuring:
Bimma Williams, Host, Claima Stories
David Griner, International Editor, Adweek
12:30 PM — 12:50 PM ET
Let’s Hear It for Podcasts, the Channel That’s Changing How We Listen
Around the globe, podcasts are bringing news and entertainment to more listeners than ever before. And the artists, thinkers, and creators behind them are finding powerful and immersive new ways to tell stories and engage their audiences. In this session, renowned creators and leaders from Amazon Music and Wondery discuss how podcasts are changing how we listen, learn, and connect with one another.
Featuring:
Van Jones, Political Commentator and Host, Magic Labs Media and Wonder Media Network
Jen Sargent, Chief Executive Officer, Wondery
Brooke Siffrinn, Host, Even the Rich
Aricia Skidmore-Williams, Host, Even the Rich
Kintan Brahmbhatt, Director, Podcasts, Amazon Music
12:55 PM — 1:15 PM ET
Driving Consumers and Brand Awareness Through Interactive Experiences
Experiential engagement has always been Visible’s preferred method in driving consumer engagement. From efforts at SXSW in 2019 featuring a transparent music box to the Adweek Experiential award-winning 2020 campaign Red Rocks Unpaused, where the brand produced a three-day virtual music festival that digitally reimagined the Red Rocks Amphitheatre.
Hear from Pearl Servat, Head of Brand Marketing at Visible and Chris Sojka, Prinicipal at Madwell as they discuss key trends and offer their insight into driving brand awareness and connecting with consumers through next-level interactive experiences this year and beyond.
Featuring:
Pearl Servat, Head of Brand Marketing, Visible
Chris Sojka, Co-founder and Chief Creative Officer, Madwell
Jess Zafarris, Audience Engagement Editor, Adweek
1:20 PM — 1:45 PM ET
Sound On: The Secrets of Audio Branding
We’re living in an Audio Renaissance full of podcasts, voice commerce, streaming and IoT smart devices. As consumers spend more time listening and engaging, marketeers are using sophisticated sonic identities to stand out and make deeper emotional connections.
Does that mean you need a catchy jingle? Or your version of the Netflix duh-duh? How will you know what sounds right for your brand and your customers?
Welcome to the Master Class in Audio Branding, led by John Taite, Executive Vice President of Brand Partnerships and Kristen Lueck, Vice President of Strategy of Made Music Studio, the world’s leading Sonic Design Studio. For more than 20 years Made Music has been creating the iconic sounds for HBO, American Express, Cricket, Wondery, Univision, NPR, Southwest, Barbie and Virgin Hyperloop.
Join us on a fun sonic journey where we bring you up to speed on trends, insights, best practices, research and the growing role of AI and innovation in our audio-first world. You will also experience first-hand (headphones on) what it takes to create an iconic sound for your own brand.
Featuring:
John Taite, Executive Vice President, Brand Partnerships, Made Music Studio
Kristen Lueck, Vice President of Strategy, Made Music Studio
1:50 PM — 2:00 PM ET
Adweek Closing Remarks
Thank you for joining us!
Featuring:
Danny Wright, Chief Brand Officer, Adweek
12:00 PM — 12:05 PM ET
Adweek Opening Remarks
Welcoming remarks and a look at the event.
Featuring:
Danny Wright, Chief Brand Officer, Adweek
12:05 PM — 12:25 PM ET
Innovative Legacy
As one of the most recognized brands in the world, Morton Salt has served the food industry for over a century and established itself as North America’s leading producer and marketer of salt. How has the Chicago-based brand managed to remain relevant in these digitally charged times? Denise Lauer, Chief Marketing Officer at Morton Salt, joins Adweek to talk through its digital transformation, rebranding and the importance of technology in supercharging the consumer experience.
Featuring:
Denise Lauer, Chief Marketing Officer, Morton Salt
12:30 PM — 12:50 PM ET
And We're On! The Rise of Immersive Live Entertainment
In the crowded online world, live events have proven they can break through the noise and reach wide audiences—especially when the audience becomes part of the main event. From livestreaming to live sports, Amazon is helping to create powerful and immersive live experiences. Adweek joins creatives and creators from Twitch, Prime Video, and Amazon to explore how brands can engage audiences in real time.
Featuring:
Marie Donoghue, Vice President of Global Sports Video, Prime Video
Adam Harris, Global Head of Brand Partnership Studio, Twitch
Carla Stevenné, Influencer, Amazon Live, Beauty by Carla
Lisa Granatstein, Chief Content Officer, Adweek
12:55 PM — 1:15 PM ET
Navigating the Fifth Paradigm Successfully
Unprecedented disruption has required marketers to reimagine longstanding strategies given accelerated changes in consumer needs and the consumer experience. Join Raja Rajamannar, Mastercard’s Chief Marketing and Communications Officer, and President, Healthcare, who will share insights on inspiring and achieving breakthrough work, and how he envisions the fifth paradigm of marketing to unfold.
Featuring:
Raja Rajamannar, Chief Marketing and Communications Officer and President, Healthcare, Mastercard
David Kaplan, Interim Brand Editor and Performance Marketing Editor, Adweek
1:20 PM — 1:40 PM ET
Creativity Unbound
National Geographic and Hyundai celebrated National Park Week with the launch of the first co-branded augmented reality series, Outside Academy. Angela Zepeda, Chief Marketing Officer at Hyundai and John Campbell, SVP of Client Partnerships at Disney Advertising Sales join Adweek to discuss combining technology with creativity to unveil immersive ways of exploration and boundary-pushing advertising.
Featuring:
Angela Zepeda, Chief Marketing Officer, Hyundai
John Campbell, Senior Vice President, Client Partnerships, Disney Ad Sales
Mollie Cahillane, Convergent TV Reporter, Adweek
1:40 PM — 1:45 PM ET
Adweek Closing Remarks
Thank you for joining us!
Featuring:
Danny Wright, Chief Brand Officer, Adweek
12:00 PM — 12:05 PM ET
Adweek Opening Remarks
Welcoming remarks and a look at the event.
Featuring:
Danny Wright, Chief Brand Officer, Adweek
12:05 PM — 12:25 PM ET
A New Era for Creativity
Chaka Sobhani, the newly appointed global chief creative officer of Leo Burnett, is no stranger to the importance of putting humankind at the heart of storytelling and the rapid evolution of creativity required to compete in today’s industry. Join Adweek as we sit down for an exclusive fireside chat with Sobhani, who’s recently been named to Adweek’s Creative 100 list, to discuss the year that rocked the industry, working with clients like McDonald’s, Kellogg’s and Skoda, and what to anticipate in the new era of creativity.
Featuring:
Chaka Sobhani, Global Chief Creative Officer, Leo Burnett Worldwide
Stephen Lepitak, Europe Bureau Chief, Adweek
12:25 PM — 12:45 PM ET
Reimagining the World with Creativity
Join Adobe VP Brand Marketing, John Travis, as he sits down with Adweek’s Matt Steinmetz to talk about the post-pandemic world of advertising, why brands are leading with optimism, and how creativity is exploding as people look to create their story and share it with the world.
Featuring:
John Travis, Vice President, Brand Marketing, Adobe
Matt Steinmetz, Vice President, Event Partnerships, Adweek
12:50 PM — 1:00 PM ET
Creative 100 Awards
Join Adweek, in partnership with Amazon Advertising, as we celebrate the most inspiring minds in marketing, media and culture: Adweek’s 2021 Creative 100 honorees.
1:00 PM — 1:20 PM ET
Doing You: The Importance of Authenticity
As a leading copywriter for Wieden + Kennedy Portland, Jordan Dinwiddle is no stranger to taking on brand voices and identities. Join Jordan as she sits down with fellow creative 100 recipient and podcast host Bimma Williams as they discuss career journeys, producing work of value, and the importance of authenticity.
Featuring:
Jordan Dinwiddie, Copywriter, Wieden+Kennedy Portland
Bimma Williams, Host, Claima Stories
1:25 PM — 1:45 PM ET
The Hybrid Era: Audience Engagement and Connection
Audiences demand emotional connection with brands more than ever. Content matters, but the key is to create campaigns using relevant, personalized and engaging content. Mike White, CEO of global brand experience agency Lively, explains how brands can create hybrid experiences that deliver scale, reach and connection, and shares his favorite live marketing campaigns.
Featuring:
Mike White, Co-founder and Chief Executive Officer, Lively
Stephanie Paterik, Editor in Chief, Adweek
1:50 PM — 2:10 PM ET
The Crossroads of Creativity
AB InBev in 2020 reset its marketing strategy by going back its storytelling roots focused on human needs and desires. Richard Oppy, Vice President of Global Brands at AB InBev, takes to the virtual stage to discuss pushing the envelope in experiential and creativity, truly acting on the industry’s buzzwords and being there for consumers in times of need.
Featuring:
Richard Oppy, Vice President, Global Brands, Anheuser-Busch InBev
2:15 PM — 2:35 PM ET
Maximizing Impact with Creators
As businesses recover from the lingering effects of the pandemic, winning companies are doubling down on building personalized, joyful experiences: they must deliver the “you get me” moment, and creators are a crucial way in.
For many eCommerce brands, marketing with creators is an enormous untapped opportunity – and it has a real impact on the bottom line. Join us to learn more about:
- How working with creators can help you reintroduce your brand to lapsed customers, or introduce yourself to net new prospects
- How different types of creators can fill different needs at any point in your marketing strategy
- How building symbiotic relationships with creators can maximize your impact
Featuring:
Andy Simpson, Vertical Lead, Ecommerce, Facebook Creative Shop
Omar Zayat, Head of Industry, Ecommerce, Facebook
Claire Daugherty, Branded Content Partner for North America, Facebook Creative Shop
2:40 PM — 3:00 PM ET
QUEEN OF THE STREAM: How Wendy’s Became a Top Streamer on Twitch
Wendy’s has quickly become the sassy, outspoken cultural sensation and darling of the internet – and gaming is her latest frontier. Join us as we hear from Jimmy Bennett, VP of Marketing at Wendy’s, Kristin Tormey, Social Media Manager at Wendy’s and McKay Hathaway Group Creative Director at VMLY&R about the bold creativity of stepping into the world of gaming. We’ll take a look at the brand’s award-winning work, the real world results its driving, and what it takes to win in this yet evolving space for brands.
Featuring:
McKay Hathaway, Group Creative Director, VMLY&R
Jimmy Bennett, Vice President, Marketing, Wendy's
Kristin Tormey, Social Media Manager, Wendy's
David Griner, International Editor, Adweek
3:05 PM — 3:15 PM ET
Experiential Awards
Check out 2021’s most creative, original and entrepreneurial experiential campaigns featuring this year’s class of Adweek’s Experiential Award winners.
3:15 PM — 3:35 PM ET
Curing Digital Fatigue with Virtual House Parties
Everyone loves a good house party! From a sense of discovery around every corner to the flow of conversation between guests, the magic comes from community. When it comes to virtual event experiences, how do brands break through the screen and recreate the captivation of in-person connection? In this session, Zendesk and their experiential agency MAS will dissect their audience-first approach—and how you can successfully channel the needs of guests into impactful, community-driven experiences.
Featuring:
Mia Choi, Co-founder and Chief Creative Officer, MAS
Rob Blasko, Vice President, Creative Strategy, MAS
Kate Kerner, Vice President, Strategic Events and Community, Zendesk
Sarah Reed, Senior Director, Global Strategic Events, Zendesk
Danny Wright, Chief Brand Officer, Adweek
3:40 PM — 4:00 PM ET
Fueling Creativity
Acclaimed illustrator and NYT best-selling author Jonny Sun takes to the Adweek virtual stage to discuss writing for the Emmy-nominated final season of BoJack Horseman, his storied career as an illustrator and best-selling author, and how he continues to fuel creativity and daily inspiration.
Featuring:
Jonny Sun, Illustrator and New York Times Best-selling Author
Shannon Miller, Creative and Inclusion Editor, Adweek
4:05 PM — 4:10 PM ET
Adweek Closing Remarks
Thank you for joining us!
Featuring:
Danny Wright, Chief Brand Officer, Adweek