Senior Vice President, Media and Entertainment Vertical
Andre is a proven leader and entrepreneur with a wide range of experience in marketing, finance, and starting and growing companies. As Senior Vice President of TransUnion's Media & Entertainment Vertical, he oversaw the rebrand to unify recently acquired companies under one name - TruAudience. TruAudience solutions serve many of the largest publishers, ad tech platforms and advanced media. As CEO and co-founder of Tru Optik, he led the company’s business development, product innovation, go to market strategy through its October 2020 acquisition by TransUnion. Andre is a frequent guest on Bloomberg and CNBC and often quoted in AdWeek and AdExchanger as an expert in streaming media and advanced advertising. Before founding Tru Optik, he served as a Vice President of Investments at JP Morgan Chase and also led the Media and Entertainment division at a boutique investment bank in New York City.