Fragmentation of media consumption, deprecation of legacy identifiers, and increased privacy expectations necessitate reliable identity and data capabilities in order to effectively reach the right consumers. Through its multiyear investment and acquisition strategy, TransUnion is powering industry-leading identity, data and measurement capabilities across the ecosystem. Join Adweek and TransUnion as we sit down with top industry executives to learn about the challenges, lessons and tactics they’ve encountered and how they power successful marketing strategies.

Speakers

Andre Swanston
Andre Swanston
Senior Vice President, Media & Entertainment Vertical
TransUnion

Matt Spiegel
Matt Spiegel
Executive Vice President, Digital Marketing Solutions, Head of Media Vertical
TransUnion

Julie Mynster
Julie Mynster
Executive Director
Polk Automotive Solutions

Jeff Brown
Jeff Brown
Chief Operating Officer / Chief Revenue Officer
Force Marketing

Brian Lin
Brian Lin
SVP, Product Management & Advanced Advertising Sales
Univision

Agenda

2:00 PM - 2:05 PM
Adweek Opening Remarks

Welcoming remarks and a look at the event.

Matt Steinmetz
2:05 PM - 2:25 PM
Fireside Chat: The Evolving Role of Data and Identity in Media

In this session, Adweek and Matt Spiegel will discuss the ever-changing role identity plays in omnichannel marketing and how Transunion's investments and acquisitions are underpinning streaming media advertising.

Matt Spiegel Matt Steinmetz
2:25 PM - 2:55 PM
Panel Discussion: Omnichannel Auto Advertising for the Connected Consumer

In this session, Andre Swanston will moderate a discussion with key partners driving automotive advertising forward. Panelists will discuss the importance of streaming as well as the role of data and identity in auto advertising.

Andre Swanston Jeff Brown Brian Lin Julie Mynster
2:55 PM - 3:00 PM
Audience Q&A
 
 
3:00 PM - 3:05 PM
Adweek Closing Remarks

Thank you for joining!

Matt Steinmetz

Community

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