Fragmentation of media consumption, deprecation of legacy identifiers, and increased privacy expectations necessitate reliable identity and data capabilities in order to effectively reach the right consumers. Through its multiyear investment and acquisition strategy, TransUnion is powering industry-leading identity, data and measurement capabilities across the ecosystem. Join Adweek and TransUnion as we sit down with top industry executives to learn about the challenges, lessons and tactics they’ve encountered and how they power successful marketing strategies.
|2:00 PM - 2:05 PM|
Adweek Opening Remarks
Welcoming remarks and a look at the event.
|2:05 PM - 2:25 PM|
Fireside Chat: The Evolving Role of Data and Identity in Media
In this session, Adweek and Matt Spiegel will discuss the ever-changing role identity plays in omnichannel marketing and how Transunion's investments and acquisitions are underpinning streaming media advertising.
|2:25 PM - 2:55 PM|
Panel Discussion: Omnichannel Auto Advertising for the Connected Consumer
In this session, Andre Swanston will moderate a discussion with key partners driving automotive advertising forward. Panelists will discuss the importance of streaming as well as the role of data and identity in auto advertising.
|2:55 PM - 3:00 PM|
|3:00 PM - 3:05 PM|
Adweek Closing Remarks
Thank you for joining!