Jeff is the COO/CRO at Force Marketing, a tech-enabled marketing services company serving the automotive industry at all tiers. Over the past 3 years Jeff has focused on adjusting the media spend at Force to reflect the media consumption patterns of the evolving consumer base. Force was an early adopter of connected TV and streaming audio as foundational elements of the media plans across their client base representing over 1400 rooftops. Previously, Jeff spent 23 years in Broadcast Media in regional and executive leadership.