Main Stage
Navigating the CMO/CFO Divide: An Adweek X Debate
Monday, December 4, 2023, 1:30 PM - 1:50 PM
When C-Suite priorities aren’t in sync, the CMO and CFO can find themselves divided on business strategy. But ultimately their goals should be the same: driving business growth. A strong, aligned partnership between the CMO and CFO is not only smart for business, it’s crucial. In this session leaders in the BtoB marketing space will debate and deep-dive into pricing power, go-to-market strategy and other factors that stand in the way of a strong partnership, the complexities and opportunities of this relationship for BtoB marketers, and how to move beyond them to drive your organization forward.
![Ricky Abbott](http://assets.swoogo.com/uploads/thumb/3095145-6538a8ac51163.png)
![Laura Jones](http://assets.swoogo.com/uploads/thumb/4065869-6669b8748a92b.png)
![Paul Barbagallo](http://assets.swoogo.com/uploads/thumb/2613271-6464db262082c.png)