Mobile gaming revenue grew to $77.2 billion in 2020, and Newzoo predicts this spend to grow to over $100 million by 2023. The opportunities are limitless. Mobile gaming experts and marketing pros join Adweek to discuss how to cultivate a robust ecosystem of offerings for consumers and brands, and what the future may hold.

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Featured Speakers

Adam Deutsch
Managing Director

Brad Feinberg
Vice President of Media and Consumer Engagement

Paul Gordon
Senior Vice President of Sales

Gabrielle Heyman
Head of Global Ad Sales

Yvette Martinez-Rea
Vice President Sponsorships and Partnerships

Jude O'Connor
Chief Revenue Officer

Tony Parisi
Head of Product Innovation, XR and E-commerce

Christina Park
Vice President, North America Enterprise Sales

Nick Street
Vice President, Global Integrated Marketing

Kevin Villatoro
Director, Global Partnerships

Bryan Waddell
Head of Influencer, Gaming and Esports

Christina Wootton
Vice President, Brand Partnerships

Agenda


12:00 PM — 12:05 PM ET

Adweek Opening Remarks

Welcoming remarks and a look at the event.

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

DW

 

 

 



12:05 PM — 12:25 PM ET

The State of Mobile Gaming: Insights from Deloitte

Consumer spend is set to surpass $204 billion in 2021 across mobile, console, handheld and PC/Mac gaming, according to App Annie. The opportunity for marketers to work with, understand and reach audiences through various touchpoints has never been stronger or more diversified.

Join Deloitte Managing Director Adam Deutsch as he breaks down the current state of mobile gaming industry, shares insights into delivering the best experience for retaining and growing consumers in the ever-changing landscape, as well as trends to incorporate into your strategies for 2022 and beyond.

 

Featuring:
Adam Deutsch, Managing Director, Deloitte

AD

 

 

 



12:30 PM — 12:50 PM ET

Repositioning Player Loyalty in a New Era of Sports Betting

As more and more states legalize sports betting, the online gambling market will continue to boom. Consumers are eager to spend the stockpile of money they accrued during a year-long lockdown and we’re experiencing a time of aggressive spending – much like we saw following the 1918 pandemic, a preamble to the Roaring 20’s. While it is challenging to differentiate yourself in a crowded field, there is in fact a new opportunity, a clean slate, to rethink your approach to player loyalty.

In this session, join Adweek and Paul Gordon, Senior Vice President, Sales, Rymax, as we examine the opportunities player loyalty programs present to sports betting platforms and online casinos and the role they play in capturing new audiences, retaining existing customers, and propelling growth. The conversation will offer tips and insights around the psychology of recognition, consumer behavior and product trends in the time of COVID, and identify potentially telling parallels between the onset of the Roaring 20s and the New Roaring 20s of today.

 

Featuring:
Paul Gordon, Senior Vice President, Sales, Rymax
Danny Wright, Chief Brand Officer, Adweek

PGDW

 

 

 



12:55 PM — 1:15 PM ET

Bet On It: How to Succeed in Mobile Daily Fantasy Sports Gaming

The online daily fantasy sports gaming market is growing steadily with Goldman Sachs estimating the industry to be valued at $40 billion by 2033. No doubt the proliferation of online sports daily fantasy betting could yield big opportunities for brands willing to take a chance. As daily fantasy sports options become more prevalent via more state’s adopting legalization and easier access via mass reach digital platforms - how can brands navigate new collaborations and deliver optimal experiences for their audience?

In this fireside chat, join Adweek and Molson Coors’ Brad Feinberg, VP of Media and Consumer Engagement, for a conversation that will explore the role of mobile in sports betting, insights for teaming up DraftKings, a leading Daily Fantasy Sports and entertainment company, and the strategies needed for success in the space.

 

Featuring:
Brad Feinberg, Vice President of Media and Consumer Engagement, Molson Coors Beverage Company
Lucinda Southern, Media Editor, Adweek

BFLS

 

 

 



1:20 PM — 1:40 PM ET

Get in the Game: Emerging Opportunities for Mobile Advertisers

The most brand-friendly gaming channel isn't streaming; it's mobile. The opportunity for brands to engage with gamers has never been more beneficial but the opportunity isn’t free of its hurdles. Fortnite is expensive, custom, and bespoke while Twitch has all the brand safety concerns of social media and then some. So where do marketers go to reach gamers? Join Adweek and Jude O'Connor, CRO of two-time Adweek Readers' Choice Best Mobile Ad Network winner AdColony, for a conversation exploring how mobile games have grown as a channel and how brands can take advantage of the incredible audience diversity and engagement in 2021 and beyond.

Attend this session and learn:

  • How mobile gaming surged during the pandemic and shows no signs of stopping
  • How mobile publishers want to incorporate high-quality brand ad experiences in their apps
  • How to employ best-in-class creative and campaign practices to reach the more than 2 billion mobile gamers worldwide

 

Featuring:
Jude O'Connor, Chief Revenue Officer, AdColony
Matt Steinmetz, Vice President, Event Partnerships, Adweek

JOMS

 

 

 



1:45 PM — 2:05 PM ET

How 5G Is Taking Mobile Gaming to the Next Level

Of the 7.8 billion people in the world, an estimated 2.7 billion are gamers with a recent surge brought about by the global pandemic and the arrival of 5G. Poised to be a literal game-changer for the mobile games industry, 5G is already offering new opportunities for both developers and advertisers on a significant scale.

In this fireside chat, join Adweek and Yvette Martinez-Rea, Verizon’s VP Partnerships and Sponsorships for a conversation exploring the state of 5G and actionable insights for marketers and solution providers building their strategies for success in the next era of gaming. The conversation will take a close look specifically at how 5G is making gaming more collaborative, competitive, and accessible, predictions for consumer usage patterns and how prepare for the future of the technology.

 

Featuring:
Yvette Martinez-Rea, Vice President, Partnerships and Sponsorships, Verizon
David Kaplan, Performance Marketing Editor and interim Brand Editor, Adweek

YMRDK

 

 

 



2:10 PM — 2:30 PM ET

Future Proof Your Ad Spend: Find Harder to Reach Audiences with your Sponsorship and Video Dollars

Games are Gen Z’s leading entertainment activity, with Movies and TV at home coming in at fifth place according to Deloitte Media Trends 2021. Offering significant scale, sponsorship opportunities, and high-quality video inventory, it’s not hard to understand why games are one of the best-kept secrets in the media business. In this session, join Adweek, Zynga, and Nestlé and learn how to future-proof your ad spend through actionable learnings from brands already in the game.

Attend this session and learn:

  • How and when to use different types of activations, from sponsorship to video
  • How to amplify your game activation and enable greater reach of audiences inside and outside of the game
  • The advantages to in-game vs. traditional entertainment and social channels

 

Featuring:
Gabrielle Heyman, Head of Global Ad Sales, Zynga 
Bryan Waddell, Head of Influencer, Gaming and Esports, Nestlé USA
Matt Steinmetz, Vice President, Event Partnerships, Adweek 

GHBWMS

 

 

 



2:35 PM — 2:55 PM ET

What is your Metaverse Strategy? And Why Every Brand Needs One…

Millions of people are in the Metaverse every day to socialize, play, learn, design and shop virtually, experience entertainment, share adventures, and explore new destinations. The Metaverse offers brands a prime opportunity to connect and engage with fans globally, grow their audiences, test products, campaigns, and initiatives, while pushing boundaries of creativity with ideas that might not be attainable in the real world. In this keynote discussion, Roblox's Christina Wootton, VP of Brand Partnerships and Vans’ Nick Street, VP of Global Integrated Marketing, discuss how iconic brands like Vans are already building their Metaverse presence, benefits for consumers, and trends that are emerging in the space.

 

Featuring:
Nick Street, Vice President, Global Integrated Marketing, Vans
Christina Wootton, Vice President, Brand Partnerships, Roblox
Patrick Kulp, Emerging Tech Reporter, Adweek

NSCWPK

 

 

 



3:00 PM — 3:20 PM ET

Game On: The Big Opportunity for Brand Ads in Mobile Gaming

With the rise in consumer engagement, it’s the perfect storm for brand ads in mobile gaming. This presents a big opportunity for brands to connect with consumers in a meaningful way, and there are now more measurement tools available to drive business outcomes. In this session, LoopMe and Unity will debunk common myths and misconceptions about the mobile gaming advertising marketplace and unpack ways for brands to deliver AR/immersive ad experiences, glean insights around the demographics of today's mobile gamer, and the measurable outputs available to deliver outcomes. 

 

Featuring:
Tony Parisi, Head of Product Innovation, XR and E-commerce, Unity
Christina Park, Vice President, North America Enterprise Sales, LoopMe
Kevin Villatoro, Director, Global Partnerships, dentsu 

TPCPKV

 

 

 



3:25 PM — 3:30 PM ET

Adweek Closing Remarks

Thank you for joining us!

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

DW

 

 

 


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